Should I Offer a Low Ticket Membership or Training Plan?

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Hosted by
James Breese

Everyday Athlete. Founder of @strengthmatters. Love snowboarding, cricket, Manchester United, the mountains, coffee and trail running.

In today’s episode, we dive deep into the world of fitness business with James Breese and Josh Kennedy. We’re tackling a crucial question for personal trainers, gym owners, and fitness professionals: “Should I offer a low ticket membership or training plan?”

If you’re at a crossroads in expanding your fitness business, this episode is a treasure trove of insights. Don’t miss out – press play now to unlock the potential of your fitness business!

Until you’re at max capacity, your focus should be focusing on the high end ticket solutions, not the low end stuff.

James Breese

Timeline Summary:
00:05Low Ticket vs. High Ticket Training 01:16Examples of Low Ticket Offers 02:10Integrating Low Ticket in Business 03:07When to Avoid Low Ticket Offers 09:34Decision Guide: Low vs. High Ticket
Key Takeaways:
  • Defining Low Ticket Offers: James explains that low ticket offers are affordable services like app-based training or online coaching programs targeted at specific niches.
  • The Value of High Ticket Offers: The discussion highlights the importance of focusing on high-ticket, personalized training, especially for those not yet at full capacity.
  • Building an Online Presence: Successful low ticket offers require a strong online presence and community engagement, including content marketing and social media.
  • Experience Matters: James emphasizes the need for experience in high-ticket online coaching before venturing into low-ticket offers.
  • Infrastructure is Key: The necessity of having the right tools and systems (CRM, training software, etc.) to manage and grow low-ticket offers is discussed.
  • Pricing Strategy: James shares insights on pricing high-ticket offers and maintaining client relationships for long-term value.
  • Decision-Making Flowchart: The episode concludes with a simple guide to decide whether to focus on high-ticket, hybrid, or low-ticket offers based on current business capacity.
Websites and Links Mentioned:

If you find those sweet spot then they’re going to be with you for a long time.

James Breese

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