Coaching That Grows Your Fitness Business. Guaranteed.

Website Design, Marketing, and Business Coaching Services for Personal Trainers, Gym Owners and Other Leading Healthcare Practitioners.

Feel Less Tired & Trapped
Have More Flexibility & Freedom
Grow & Scale Your Business
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Trying to Grow a Fitness Business is Overwhelming

If You Don’t Have a plan…

Revenue Stalls or (Worse) Dips
You Waste Time Chasing Ideas That Don’t Work
You Guess Instead of Following a Process

And that leads to sleepless nights and feeling constantly overwhelmed. We don’t want that for you. Strength Matters Coaching has given hundreds of fitness business owners a plan for growing and scaling revenue. Our plan will work for you too.

The Strength Matters Coaching Philosophy is Simple

We Listen

We prioritize understanding your unique needs and aspirations. By actively listening to your goals, challenges, and vision, we ensure that our solutions are tailored to align perfectly with your fitness business.

We Assess

With a clear understanding, we dive deep into a thorough analysis of your current processes, strengths, and areas of opportunity. This ensures that our strategies are informed, targeted, and set up for success from the very beginning.

We Build

With a solid foundation in place, we then construct a personalized roadmap for your fitness business. We build strategies that are not only timeless and effective, but also sustainable, driving lasting growth and success.

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How Strength Matters Grows Your Fitness Business…

Strength Matters is a monthly coaching and done-for-you software service that makes it nearly impossible to fail at getting more clients. We combine intelligent software systems, proven growth playbooks, video courses, and coaching with peer support so you’re never overwhelmed, stuck, or left wondering what to do next. No more guessing. No more overwhelm. Just a whole lot of confidence in your plan to grow your business.

What We Do

Website Design

We build you a FREE website and install a powerful automation system that’s designed for one thing—to convert leads into more appointments and sales, without spending money on advertising.

  • FREE Website Design
  • Powerful Business Automation
  • More Appointments and Sales
Business Coaching

A monthly coaching program for growth minded fitness entrepreneurs who want to double their revenue and have more flexibility and freedom. With peer support and tools you need to grow your fitness business.

  • Proven Plans, Courses and Playbooks
  • Weekly Coaching Q&A Calls
  • Double Your Monthly Revenue
Professional Development

A training certification to master hybrid personal training. A proven method to scale your business faster. Feel less tired and trapped in your business, and have more flexibility and freedom to live the life that you want.

  • A 12-Month Training Certification
  • Weekly Training Calls
  • A Proven Framework for Scaling

Growing a Successful Fitness Business Can Be Stressful

Like you, we operate our own fitness businesses, facing the daily juggle of client needs, profitability, and operations. It’s not just about being in the gym; it’s about strategic growth and balance. But remember, you’re not alone. We’re here, with experience and a helping hand.

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See What People Are Saying About Us

Janike Merz

Janika Merz

Personal Trainer

Highly recommended!

I could have avoided all the mistakes I made if I had done this cert sooner. It provides a simple structure to follow and I love the assessments and traffic light system. I can program so much faster for my clients now!”

Dennis Horn

Dennis Horn

Studio Owner

Changed The Way I Run My Business

This is exactly what I wanted—what I needed. It’s given me the systems to coach both in person and online, but not just for one or two people, but at scale and still offer a high level of professional service.”

jorgen brolin

Jörgen Brolin

Health Professional

Best Decision Ever

Choosing to become a Blackbelt VIP was a ‘no-brainer’ for me. Working with Strength Matters changed the game for my business, helping me refocus on the fundamentals and achieve my goals with unwavering support and guidance.

John Withinshaw

John Withinshaw

Gym Owner

Fresh and Effective Way of Thinking…

It transformed my perspective on working online, offering a refreshing and effective approach. I feel like part of a supportive fitness business tribe focused on solving real-world health, movement, and becoming my best self as business owner.

Your Plan for Growing Your Business

Click Get Started

Take the FREE two minute assessment to discover what your biggest growth opportunities are and uncover what your #1 business priority is right now.

Book a FREE Strategy Call

Book your FREE 15-minute growth session to see if we can help and uncover any hidden challenges that may be holding you back and what you need to do to avoid them.

Watch Your Business Grow

With a plan that’s proven to work for growing any fitness business, you’ll be amazed at how your business grows and that feeling of overwhelm subsides.

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Most Fitness Business Owners Don’t Have a Plan They Feel Confident In

As a fitness business owner, you have to be everything to everyone. You’re supposed to be a strong leader, a savvy marketer AND a stellar salesperson. Oh don’t forget to check on cash flow, and finances. It’s exhausting to think about.

Strength Matters exists to eliminate “business owner overwhelm” by giving you a simple plan you can follow to optimize your business for revenue and profit. We want to be the trusted partner you can count on when it comes to growing your fitness business. That’s why our frameworks are easy to implement, proven to work, and only focus on the parts of your business that you need to focus on.

Ready for Guaranteed Results? Let’s Talk.

Click Get Started and schedule your FREE Strategy Call to uncover your biggest growth opportunities and learn more about our coaching program.