Helping People Over 30 Live A Pain-Free Athletic Lifestyle
(And Loving Every Minute Of It!)

 Our Moto

Seek Adventure. Be Curious. Train With Purpose.

In addition to working out, we believe passionately in eating great food, drinking exceptional coffee, getting enough sleep, enjoying time with friends, traveling, uncovering the latest technology, broadening horizons and indulging in a spirit of adventure.

(We are also 100% positive the world would be a better place if everyone sat less, moved more and drank more water!)

 Our Values

Humility. Excellence. Respect.

A value-based, purpose-driven culture is the foundation of everything we do at Strength Matters. And it starts with humility.

We believe in a culture of asking and re-asking questions to achieve clarity of the task at hand. Humility allows us to ask this simple question again and again: How can we do this better?

Our goal is for everything that we create and cultivate—our magazine, digital media, training programs, workshops, working culture, and relationships—to live up to the tenets of our core values. We acknowledge that we are entirely responsible for our own reputation, the level of success we achieve, the brand image we create, and the contributions we make to the fitness industry.

Our motto—Seek Adventure. Be Curious. Train With Purpose—is underpinned by a deep, yearning desire to stay humble, achieve true excellence and earn the respect of others.

 Our Story

It Started In 2010, With An Idea.

Strength Matters, previously known as Kettlebell Fever, started in 2010. We morphed into Strength Matters in 2015, and we’ve been on an epic journey ever since.

From our beginnings as a fitness equipment manufacturing company to launching our print magazine, we’ve tried to stay true to our core values—humility, excellence, respect—and to deliver an exceptional experience for our community.

We owe huge thanks to our community for joining us on this awesome journey, and we hope that you’ll continue to be a part of our story.

Meet The Team

Giving Amazing Talent A Place To Create Amazing Work

Everyone at Strength Matters is here for a reason. They are humble, seek adventure and focus on creating exceptional work.

The only way to achieve great things each and every day is with great people. And we make it our mission to only hire the best. Every member of our team have these things in common: We live and breathe what we do, we’re enthusiastic about our jobs and we take pride in producing the best work possible.

  • James Breese
    James Breese Founder

    Besides chief dream maker at Strength Matters, James Breese is an author, speaker, podcaster, and vlogger. Born and raised on a farm in mid-wales, he’s always had a passion for team sports and speaking foreign languages. Since forming Strength Matters in 2015, he’s been on a mission to help everyday athletes over thirty lose weight, get stronger, and live better. When he’s not on an airplane or speaking on stage, you’ll find James in the mountains of Wales or Austria, living the everyday athlete lifestyle. And when he’s not in the mountains, you’ll find him drinking coffee, going to the cinema, listening to live music, playing cricket, and watching his beloved Wales rugby and Manchester United soccer teams with friends.

  • Josh Kennedy
    Josh Kennedy Head Coach/Media Host

    Josh is a former actor, host of The Everyday Athlete Podcast, highly experienced Bootcamp Instructor, kettlebell coach, and all-round media monkey. He strongly believes in helping others change their lives for the better and strives to educate and expand our growing community. He has a passion for all things Everton football club, tea, and is a firm believer that bacon makes everything better.

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