The 3 Biggest LinkedIn Mistakes Fit Pros Make

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Linkedin Mistakes

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Hosted by
James Breese

Everyday Athlete. Founder of @strengthmatters. Love snowboarding, cricket, Manchester United, the mountains, coffee and trail running.

We uncover the top LinkedIn mistakes that fitness professionals often make. LinkedIn has evolved into a powerful platform for fitness pros to establish authority and grow their businesses. However, navigating this professional network requires finesse and avoiding common pitfalls.

In today’s episode, we’ll delve into the most significant LinkedIn mistakes and how to steer clear of them. Join us as we unlock the secrets to leveraging LinkedIn effectively in your fitness career.

LinkedIn is not a bulletin board; it’s a networking channel.

Andrew Wallis
Timeline Summary:
01:35Treating Your Profile Like a Resume. 03:19Sales Pitching Immediately Upon Connecting. 06:18Not Creating Content. 08:15Bonus: Not Engaging With Others On the Platform.
Key Takeaways:
  • Profile Optimization: Don’t treat your LinkedIn profile like a resume; instead, showcase your personality, expertise, and niche within the fitness industry. Use an attractive banner image and tell your story, focusing on the problems your audience faces.
  • Avoid Sales Pitching: Don’t immediately hit new connections with a sales pitch. Build relationships by offering value and getting to know your connections’ needs and goals.
  • Create Quality Content: Proactively and consistently create high-quality content that resonates with your target audience. Quality over quantity is key, whether it’s videos, articles, or newsletters.
  • Engage with Others: Engaging with your network is vital. Don’t just connect with as many people as possible; interact genuinely, ask questions, and foster meaningful conversations that can lead to conversions.
Websites and Links Mentioned:

Giving value first rather than ‘come and sign up to my services’ is the right approach.

Andrew Wallis

Remember, this is about opening. It’s first impressions. It’s opening that conversation with somebody, getting to know them.

Andrew Wallis

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