A Proven Marketing Strategy for Fit Pros

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marketing strategy for fit pros

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Hosted by
James Breese

Everyday Athlete. Founder of @strengthmatters. Love snowboarding, cricket, Manchester United, the mountains, coffee and trail running.

Hey there, fitness enthusiasts and professionals! Are you ready to elevate your marketing game? Tune in as we dive deep into a proven and game-changing marketing strategy for fit pros.

Join us as we unravel the secrets of the ATM framework and how it can revolutionize your approach to attracting and retaining clients. Whether you’re just starting out or looking to refine your strategy, this episode is packed with actionable insights you won’t want to miss!

The ATM framework is attract, teach, and monetize. It’s a three-step approach and I think it’s just perfect for the fitness professional… it all starts with this framework.

Andrew Wallis

Timeline Summary:
00:59ATM Framework Explained 02:02Attracting More Leads 04:03Teaching and Building Trust 06:28Monetization Strategies
Key Takeaways:
  • ATM Framework: Andrew Wallis introduces the ATM (Attract, Teach, Monetize) framework, a three-step approach ideal for fitness professionals.
  • Attracting Leads: The importance of having a clear target audience and using various platforms like social media, blogs, and podcasts to attract leads.
  • Lead Magnets: Utilizing lead magnets effectively to capture valuable customer data.
  • Teaching to Build Trust: Developing trust through consistent, value-driven content like video tutorials, podcasts, and email sequences.
  • Monetization: Transitioning from building trust to selling services and products.
  • Simplicity in Strategy: Start with one lead magnet and a simple email sequence to avoid feeling overwhelmed.
  • Strength Matters’ Approach: James Breese shares how they apply the ATM framework in their business, focusing on YouTube, SEO, and low-ticket offers to build customer relationships.

Websites and Links Mentioned:

Having a clear image of who our target audience is, our target client avatar, means that we can become more clearly defined on the message that we’re relaying to that audience.

Andrew Wallis

Ultimately over time, those conversations will lead to conversions, which is what we’re after at the end of the day.

Andrew Wallis

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