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At Strength Matters, we believe there is a better way for people over thirty to do health and fitness – a more intelligent, more sustainable, long-term approach that allows us to live life to the fullest means, well into our senior years.
We’re obsessively passionate about fitness, and our mission is to help people over thirty achieve their maximum athletic potential without sacrificing their health.
We specialize in helping people over thirty live a fulfilling and athletic lifestyle. We believe that health and fitness for these everyday athletes is one of the least understood and least transparent aspects of the fitness industry.
We see that as an opportunity, and our gift to you. We’re excited to share our passion and simplify fitness for everyone over thirty through our education, resources, and community.
Life’s better as an everyday athlete. Welcome to Strength Matters.
James Breese
Strength Matters Founder
Everyday Athlete

everyday athlete
/ˈɛvrɪdeɪ,ɛvrɪˈdeɪ /ˈaθliːt/
A person who prioritizes a healthy and physically active lifestyle in order to live life to the fullest.
Who's Strength Matters for?
We’re not for everyone, but we work best with the following groups of people.
Busy Professionals
…love us because we work on their schedule, wherever they travel.
Business Owners
…love us because we keep their bodies fit, and their minds sharp.
Fitness Professionals
…love us because they can outsource their training to someone they can trust.
Here’s what we do.
We coach people online who need help with an individualized health and fitness solution.
Personal Training
It's not 1999. Stop training like it is.
- Fixed location
- Inflexible scheduling
- A finite number of training sessions
- Limited choice of trainers
- No visual tracking
- Little accountability
- Expensive
Strength Matters
Take back control with individualized coaching 24/7.
- Train anytime
- Train anywhere
- Train anyplace
- Unlimited training sessions
- Visualized progress
- A team of coaches
- One great price
- Guaranteed results
How to get started.
Let’s find the best way for you to get up to speed and make the most of what Strength Matters have to offer.
Get your copy today for just $1
And FREE Limited Edition Black Series Coffee Mug.

This is not a magazine about “how to get fit quick”… but, if you do what it says, you will be stronger and more powerful, than you are right now. Why can I say that?
Because this IS a magazine about how everyone over thirty can combine the power of health, movement, strength, and cardio training to lose weight, get stronger, and live better… no matter what your training ability is or your starting point!
If you’ve ever been frustrated by your lack of ability to get healthier or go faster, harder, stronger, for longer… This is the magazine you’ve been looking for!