Have you ever wondered why your website isn’t receiving the attention it should? In this episode, James, Josh and Andrew explore a vital but frequently neglected element of digital marketing: the importance to update old website content.
They demystify the intricacies of Google rankings and offer actionable advice on how to refresh your website for optimal online visibility. If you’re eager to enhance your website’s prominence and draw in a larger audience, this episode is an essential listen!
Everyone focuses on creating new content… but you need to create content that people want to read.
James Breese
Timeline Summary:
Key Takeaways:
- Majority of Pages Get No Traffic: A staggering 94.3% of pages don’t get visitors from Google.
- Freshness Matters: Google prioritizes fresh, relevant, and practical content.
- Content as a Garden: Websites need regular updates, like gardens need tending.
- Spring Cleaning Boosts Traffic: Strength Matters tripled their traffic by deleting 300 pages of outdated content.
- Target Audience Focus: Tailoring content to your audience enhances relevance and search ranking.
- Regular Updates are Crucial: Ideally update content every quarter, but at least once a year.
- Weed Your Website Garden: Continuously refine and update content to stay relevant and visible.
Websites and Links Mentioned:
You’ve got to serve timely content… update it constantly and consistently.
James Breese
If our content is still old and generic vanilla, non-topical content, then that can have an adverse effect.
Andrew Wallis
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