Having a robust online presence is more crucial than ever, especially for fitness professionals aiming to stand out in a saturated market. James Breese, Josh Kennedy and Andrew Wallis delve deep into the intricacies of optimizing a fitness website, ensuring it not only captures attention but effectively converts visitors into loyal clients.
Through their comprehensive discussion on fitness website audit, they shed light on common misconceptions, pitfalls, and actionable strategies that can transform a mere digital footprint into a powerful client magnet.
Whether you’re a seasoned fitness professional or just starting out, understanding the nuances of a fitness website audit can be the game-changer in elevating your online visibility and business success. Join them as they unravel the roadmap to a high-performing fitness website.
Building a website is straightforward. The hard part is the technical side of things, to make it get found.
James Breese
Timeline Summary:
Key Takeaways:
- Technical Aspects: The foundation of your website. Tools like GTmetrix and Google PageSpeed can help gauge your site’s performance. Aim for an ‘A’ grade on GTmetrix and above 90% on Google PageSpeed for desktop.
- Search and Discoverability (SEO): Ensure your website is discoverable. If your business isn’t showing up on Google when you search for relevant keywords, there’s a problem.
- Content and User Experience: Your website should clearly convey what you do, who you serve, and what the visitor should do next within the first three seconds. Avoid clutter and ensure a clear call to action.
Websites and Links Mentioned:
You have three seconds to make an impression on your website visitor.
James Breese
91% of web content does not get found by people on Google.
James Breese
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