Ever felt like the fitness industry doesn’t get the respect it deserves? You’re not alone. Dive deep into this episode with James, Josh, and Andrew as they tackle the pressing issue of how to professionalize your fitness business.
From personal anecdotes about being asked when they’ll get a “real job” to actionable strategies for elevating your fitness business, this episode is a goldmine for anyone passionate about fitness and eager to make a lasting impact. If you’ve ever grappled with the challenge of being perceived as just another “gym enthusiast” rather than a dedicated professional, this episode is for you.
Professionalize your business from top to bottom. And it starts with communication.
James Breese
Timeline Summary:
Key Takeaways:
- Perception Problem: The fitness industry often isn’t viewed as a “real job” by outsiders.
- Personal Experiences: Both James and Andrew share personal stories about being asked when they’ll get a “real job.”
- Regulation Issues: The lack of strict regulations in the fitness industry can lead to a diluted perception of professionalism.
- Professional Communication: Using professional emails and booking systems can elevate the perception of your business.
- Core Messaging: Know your target audience and tailor your messaging to attract the right clients.
- Sales Framework: Having a structured sales process can instill confidence in potential clients and streamline your operations.
- Client-Centric Marketing: Remember, in your marketing, the client is the hero, not you.
Websites and Links Mentioned:
The average lifespan of personal trainers is 18 months because they treat it as a hobby.
James Breese
If you go for everybody, you’ll hit nothing. Be specific and clear.
James Breese
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