What Is Online Personal Coaching?

Welcome to training without boundaries! Online personal coaching is your opportunity to address health and fitness on your terms, in your space, and with your goals in mind, at a fraction of the cost of regular personal training.

The Strength Matters System is like no other, and we have expert coaches ready to guide you through each component. Our Personalized Coaching Programs match you with a coach who will provide training parameters and encouragement 24/7…whether at home, on the go, or doing the 9-to-5. They don’t require a gym membership; in fact, they adapt to work with what you have available. All our coaches require is your dedication and commitment to positive change.


What Makes Us Different?

The reason the Strength Matters System is so successful is because we understand that every person and every body is unique. Life impacts us all in different ways, and our needs will vary depending on where we find ourselves. And that is OK…being an everyday athlete is about performing at your peak while still living your life.

Our Personalized Coaching Programs evolve with you as your body changes and success is determined based on how you look, feel, and progress. Since needs and goals change regularly, the daily conversation between you and your coach will play a vital role in your success. Only through communication can your coach undertand what’s going on in your day-to-day, and ensure the Strength Matters System continues to work for you.

Here’s What You Get On A Strength Matters Coaching Program

  • Personalized Solution

    We’ll get to know you: Your lifestyle, your needs, and your goals. Together, we’ll develop a custom training plan that helps you move more and live better within the scope of your real, everyday life.

  • Expert Guidance & Support

    Your expert coach will hold you accountable and provide direction and support on every step of your journey. We'll meet you on your level and help you stay consistent.

  • 24/7 Personal Coaching

    Message your coach in real time, 24/7, and participate in scheduled video calls to discuss your successes and failures, and adapt your fitness plan to whatever life throws at you.

  • Dedicated Workout Portal

    Our software makes it easy to log workouts, post questions, watch exercise demos, and track your workout history. We'll safeguard your data so you can review your progress over time.

  • 100% Results Guaranteed

    Get on a Strength Matters Coaching Program for 90 days. Just like the hundreds of people we’ve already worked with, you’ll get results—or your money back.

Meet The Coaches

  • James Breese
    James Breese CEO/Founder

    Before setting up Strength Matters, James was a member of the Metropolitan Police Force in London. After 10 years of service, James decided to pursue his passion and travel the world working with Everyday Athletes and coaches to try and change the lives of a billion people. He loves Cricket, Rugby, Snowboarding, Coffee & Live Music.

  • Phil McDougall
    Phil McDougall Director Athletic Performance

    Director of Athletic Performance for Strength Matters. Former Royal Marines Commando, remedial therapist, and trainer with a new mission: help normal people throughout the global community improve their everyday athleticism. Welsh San Diegan. Lover of adventure, kettlebells, French bulldogs, and wife.

  • Josh Kennedy
    Josh Kennedy Media Host

    Josh is a former actor, host of The Everyday Athlete Podcast, highly experienced Bootcamp Instructor, kettlebell coach, and all-round media monkey. He strongly believes in helping others change their lives for the better and strives to educate and expand our growing community. He has a passion for all things Everton football club, tea, and is a firm believer that bacon makes everything better.

What Are People Saying About Strength Matters?

Hear From Real People Just Like You

  • "The all-encompassing nature of the program and the progressive nature makes it truly unique. In addition, the use of apps is convenient and allows for detailed videos and tracking of all exercise routines. Expect to have fun, be challenged and learn. You will not find more top-notch industry experts than the team put together by Strength Matters".

    Danielle Wommack
    Danielle Wommack Fitness Professional
  • "I have to say how impressed I am with the Strength Matters Online Coaching Program. I've been working with it consistently and have to say my results have only ever got better. This program has the support, guidance, and community that most online programs lack. There is a sense that these guys care about what I'm doing! Thank you guys, one happy client".

    John Withinshaw
    John Withinshaw Fitness Professional

Get In The Best Shape Of Your Life, For The Rest Of Your Life

Program Tiers

  • Gold
    $$$$ Monthly
    • Limited To 5 Everyday Athletes
    • Work Exclusively With Strength Matters Head Coach
    • Bespoke & Highly Effective Programming For Specific Singular Events
    • Pre & Post Natal Coaching
    • Movement Coaching Personalized To Specific Posture & Body Type
    • Live Technique Coaching Using Any Exercise Equipment
    • One Hour Consultation With Head Coach
    • Monthly Video Call With Head Coach
    • Quarterly Programming Call With Head Coach
    • 24/7 Access To Strength Matters Head Coach
    • Use Of The Strength Matters Training Portal
    • Initial Fitness Assessment & Quarterly Re-Assessments
    • Full Access To Strength Matters HQ, Our Online Community Of Everyday Athletes
    • FREE Admission To Strength Matters Live Events
    • Exclusive Discounts From Brand Partners
    • ZERO Risk, 90-Day Money Back Guarantee
  • Bronze
    $$ Monthly
    • One Hour Consultation With Dedicated Coach
    • Adaptive Personalized Coaching Program To Help You Achieve Your Fitness Needs & Goals
    • 24/7 Access To A Strength Matters Coach
    • Use Of The Strength Matters Training Portal
    • Initial Fitness Assessment & Quarterly Re-Assessments
    • Full Access To Strength Matters HQ, Our Online Community Of Everyday Athletes
    • 15% Discount On Strength Matters Live Events
    • Exclusive Discounts From Brand Partners
    • ZERO Risk, 90-Day Money Back Guarantee

Give Us Just 90 Days. You’ll Get Results Or Your Money Back.

Lots Of Companies Guarantee Their Products. We Guarantee Our Services Too.

Does your gym or personal trainer guarantee your results? Well, we do. Commit to us for at least 90 days and we will transform you. We’re so confident in the Strength Matters System, if you haven’t improved in at least three quantifiable fitness measures in 90 days, we’ll give you your money back.

To be eligible for this guarantee, you must follow your Strength Matters Coaching Program for a minimum of three days a week for a period of three months. Let’s get started!


What To Expect When You Start Your Personalized Coaching Program

Initial Consultation

After signing up, you and a coach will have a face-to-face video consultation to discuss your past experiences, goals, strengths, and weaknesses. You will then be assigned a fitness assessment.

Individual Program Design

Following the multi-layer assessment, your coach will design and implement a personalized program just for you. This will be updated and monitored daily and goes beyond simply working out.

Ongoing Assessments

The initial fitness assessment is just the beginning. Your coach will be monitoring your progress and, at regular intervals, assign additional assessments and modify your program accordingly.


A Brilliant System.

“The Strength Matters team has put together a brilliant system of training that leaves no stone unturned. They’re able to pin-point gaps in your training quickly and turn your weaknesses into strengths. This isn’t a quick fix, it’s a solution for the long haul that delivers results. Thank you Strength Matters”.

~ Taylor Starch. Everyday Athlete. Aged 30+.

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