Online Training for People Over Thirty. Lose Weight. Get Stronger. Live Better.

Imagine what we could achieve together...

At Strength Matters, we’re all about results. We can’t do your workouts for you, but we’ll help you get stronger and healthier so that you can.

Before After

Jeroen Westra, everyday athlete.

“My coach, Josh, really puts me to work! It was hard at first. We started slowly, doing simple, boring exercises. But you need to get through the dull stuff to get to the fun stuff. You really need to want it to keep your motivation. For me, I felt I had hit rock bottom. The only way was up.

Once you start seeing improvements, that’s when you know it’s working. This is what then keeps you motivated. I suppose it’s what makes people like me love training so much, seeing the good it’s doing and feeling that benefit too. You have to get to that point. For me, it was around a month and a half in.

When it comes to getting involved with Strength Matters, my advice is go for it. They are so approachable, and they’ve changed my life. A basic chat about my challenges ultimately led to all the solutions. Give them a chance, send them an email, and see where it goes.”

everyday athlete

/ˈɛvrɪdeɪ,ɛvrɪˈdeɪ /ˈaθliːt/

A person who prioritizes a healthy and physically active lifestyle in order to live life to the fullest.

Who's Strength Matters for?

We’re not for everyone, but we work best with the following groups of people.

Busy Professionals

…love us because we work on their schedule, wherever they travel.

Business Owners

…love us because we keep their bodies fit, and their minds sharp.

Fitness Professionals

…love us because they can outsource their training to someone they can trust.

Here’s what we do.

We coach people online who need help with an individualized health and fitness solution.

Personal Training

It's not 1999. Stop training like it is.

Strength Matters

Take back control with individualized coaching 24/7.

How do I get started?

Here’s the step by step process on how to get started on the Strength Matters online coaching program.

Step #1

Talk To Us – It’s FREE!

Find out if SM Coaching is right for you?

Step #1

Step #2

Set Up Your Profile

Get access and download the coaching app to get started.

Step #2

Step #3

Take The Assessments

Take the assessments and upload your results.

Step #3

Step #4

Speak To Your Coach

Discuss your assessment results with your coach.

Step #4

Every journey begins with a single step.

If you’ll take that first step, you can achieve anything you want. The Strength Matters System isn’t easy, but it’s guaranteed to work if you follow it. And we’re here to help every step of the way. But it’s up to you to get started. Are you ready?

24/7 Personal Coaching

Message your coach in real time, 24/7, and participate in scheduled video calls to discuss your successes and failures, and adapt your fitness plan to whatever life throws at you.

Expertise & Guidance

We’ll get to know you: Your lifestyle, your needs, and your goals. Together, we’ll develop a custom training plan that helps you move more and live better within the scope of your real, everyday life.

Communicate In One Place

Upload videos then get detailed technique videos back with our instant messaging system. Everything is saved for you to reference back to again and again and again. This is the future of personal coaching.

Train Anywhere

We remove the shackles of working out in one location. Train anywhere, with the equipment that’s available to you. Your coach goes with you in your pocket and adapts accordingly.

Train On Your Schedule

You’re no longer bound by somebody else’s schedule. Workout on your time, on your schedule and when it’s convenient for you. Reclaim precious lost hours each week.

Train More Often

Cut back on wasted commuting time and waiting hours as we unlock more time for you each day allowing you to train more frequently for better, faster results.

Imagine what we could achieve together...

We share your belief that life doesn’t get easier when you turn thirty. It gets better.

Before After

Terry Moore, everyday athlete.

As my physical health suffered, so did my mental health. My mood was always low and I didn’t realize how glum I had become. I needed to do something about it.

I signed up and spoke to James who asked me what my goals were. I just wanted to improve my mobility, and do little things like carrying groceries again. My goals weren’t anything grand; I just wanted to be able to move and carry the cat litter!

We started small, just little exercises and walking. In time we increased the distance of the walks and how quickly I completed them.

I’ve worked with a lot of trainers and none have failed me. But only Strength Matters put the whole picture together for me and made it sustainable so I could incorporate it into my life so seamlessly.

Each phase was initially a challenge as you adapt to getting the body engaged. After you break through, then it becomes exciting and fun. Each phase of this journey made me a different person. I became happier and am loving life again. As my friend and I remind ourselves: We have lived longer than we have left to live. That helps me keep things in perspective.”


Best Decision Ever.

“I can’t even quantify the golden nuggets I’ve gained from thought-leading experts who I otherwise wouldn’t have had access to. I’m now on the coaching programme and I cannot fault a thing. My programme is addressing my weaknesses and it’s delivered in a really pragmatic, viable way that I’m wholeheartedly enjoying. Strength Matters remains a breath of fresh air in an industry that can be otherwise tainted by ego and dogma.”

Lydia Woodland, everyday athlete.

A Fresh & Effective Way of Thinking.

“Not your run of the mill, generic fitness program. A real, well thought out view of everyday people and what they really need. This is the first time I’ve really felt part of a fitness tribe. Not one that wants to know how much I bench or whether I’m hitting my macros but one that wants to help me move better, breathe better and generally live better. Great insights into real world health issues, probable cause and intuitive solutions. I really get this way of thinking and the importance of movement. Break away from the weightloss/fat loss struggle and unlock your inner athlete to add these as a by product of becoming awesome. Great work guys, top work.”

John Withinshaw, everyday athlete.

A Brilliant System

“The Strength Matters team has put together a brilliant system of training that leaves no stone unturned. They’re able to pin-point gaps in your training quickly and turn your weaknesses into strengths. This isn’t a quick fix, it’s a solution for the long haul that delivers results. Thank you Strength Matters.”

Taylor Starch, everyday athlete.

Not sure if Strength Matters is right for you? Take the quiz to find out...

Online coaching isn’t for everyone. So let’s find out if it’s the best option for you?

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Life's better as an everyday athlete.

The Strength Matters System isn’t easy, but it’s guaranteed to work if you follow it. Are you ready to take the first step?

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Thirty Workouts for People 30+

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Workouts for people 30+

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The Complete Strength Matters System of Athletic Development

Learn the world's most effective strategies for people over 30 who want to lose weight, get stronger, and live better.

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