Transform Your Health, Your Fitness, And Your Life As You Get Serious About Results.

This is a dedicated online personal training program for ambitious people over 30 who want to lose weight, get stronger, and accelerate their results. We combine an incredible community with strategic workouts, accountability coaches, and world-class training.

Your Health has Never Been So Important.

Over the course of 12 months, we’ll help you lose weight, get stronger, and live better… no matter what’s going on around you. Here's what others have to say about Strength Matters Online Personal Training:

Rob Richardson

"What I love most about Strength Matters is their attention to your overall health, and not just your aesthetic appearance."


Lydia Woodland

"I wanted to set a great example for my son. Finally, I've found a program that fits around my life, and not the life of a trainer."

Charlie Nelson

"I've been in the US Marines for over 14 years and at 36, I'm now getting the best scores for the fitness tests I've ever gotten."


Michelle Grocock

"I'm achieving results that I'm so proud of, and I keep smashing PB's! I've achieved a huge amount in a short time, and I love the accountability."

Teresa Warren

Teresa Warren

"It's fun. It's never boring, and the end results are amazing. It's more than just achieving your goals, it's about your overall health too."

Rebecca Wilson

Rebecca Wilson

"It’s personal, it’s holistic and it’s about a strong quality of life. I also have the best abs of my life at 51, even after back surgery!"

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Michael Cann

"There's so much more to this program than just punishing yourself in the gym. It's about getting to know yourself a little bit better. It's been great."

Finally, a Dedicated Online Personal Training Program Designed for Busy People Over 30...

You tell us what you want to do. We’ll help you do it. First, your coach will learn about your lifestyle, needs, and specific goals. Then, over the course of the program, we’ll give you everything you need to look, feel, and perform better than you thought possible. Guaranteed.

24/7 Personal Training

Message your coach in real time, 24/7, and participate in scheduled video calls to discuss your successes and failures, and adapt your fitness plan to whatever life throws at you.

Expertise & Guidance

We’ll get to know you: Your lifestyle, your needs, and your goals. Together, we’ll develop a custom training plan that helps you move more and live better within the scope of your real, everyday life.

Communicate In One Place

Upload videos then get detailed technique videos back with our instant messaging system. Everything is saved for you to reference back to again and again and again. This is the future of personal coaching.

Train Anywhere

We remove the shackles of working out in one location. Train anywhere, with the equipment that’s available to you. Your coach goes with you in your pocket and adapts accordingly.

Train On Your Schedule

You’re no longer bound by somebody else’s schedule. Workout on your time, on your schedule and when it’s convenient for you. Reclaim precious lost hours each week.

Train More Often

Cut back on wasted commuting time and waiting hours as we unlock more time for you each day allowing you to train more frequently for better, faster results.

Imagine What We Could Achieve Together...

At Strength Matters, we’re all about results. We can’t do your workouts for you, but we’ll help you get stronger and healthier so that you can.

Before After

Jeroen Lost Over 50lbs!

"Strength Matters inspired me to change my own approach to being a fitness coach. I love their take, so I’m stealing it for my own business!"

Before After

Terry Lost Over 40lbs!

"Strength Matters put the whole picture together for me and made it sustainable so I could incorporate it into my life so seamlessly.."

Before After

Amit Gained 6kg of Muscle!

"I’m incredibly happy that I moved to this. I wanted to take some more control, feel what I was doing a little bit more, and know why someone was making that plan."

Experience Total Health Transformation with Strength Matters Online Personal Training...

Over the past 10 years, we’ve helped thousands of clients experience life-changing health and body transformations. Our secret? A proven, research-driven system—and a world-class coach there to support you every step of the way. Our unique approach to deep health coaching does more than just teach you how to exercise and eat better. You’ll also develop the mindset you need to experience the confidence and freedom a healthy lifestyle has to offer.

“Strength Matters is not just another strength program targeted towards young 20 year olds. It’s about you and tailored to you. It’s also not a short-term thing. It’s not for those looking for a quick win in the next two, three weeks. The course is designed for commitment." ~ Michelle Grocock

A Proven System to Help You Get (and Keep) the Body You Want.

Restrictive fad diets. Extreme workouts. Weight loss apps and celebrity trainers promising incredible results in just 30 days. You’ve probably tried things like that in the past. And you’ve concluded that they simply don’t work in the long run.

Instead of the all-or-nothing approach, we use a sustainable, health first approach to build small habits into your life, one day at a time.

The result? You’ll lose the weight (and inches) you haven’t been able to shed for years. You’ll build muscle, strength, and confidence. And you’ll get into the best shape of your life, without other parts of your life taking a back seat.

Who's Strength Matters for?

We’re not for everyone, but we work best with the following groups of people.

Busy Professionals

…love us because we work on their schedule, wherever they travel.

Business Owners

…love us because we keep their bodies fit, and their minds sharp.

Fitness Professionals

…love us because they can outsource their training to someone they can trust.

Here’s What We Do.

We coach people online who need help with an individualized health and fitness solution.

Personal Training

It's not 1999. Stop training like it is.

Strength Matters

Take back control with individualized coaching 24/7.

We Don't Have a Guarantee... We Have Three! That's Right. We Are Guaranteeing Your Program 3X So You Can Know for Certainty This Is the RIGHT Move to Make, Today!

Lots of companies guarantee their products. We guarantee our services, too.

We guarantee a 30-day 100% refund, which means you can test drive us for a full 30 days risk free, and if you don’t like us, then you can simply email us and we’ll refund your money right away, and you can keep the free gifts we send you on us. 😉

We guarantee your success! Once you’re a member of Strength Matters, you’ll have around-the-clock support from our team of professionals who are there to help answer training questions you may have and give you the best advice on how to implement our strategies.
We also have a rare, James Breese Crazy 365-day guarantee… which says if you do not experience positive training results using the Strength Matters system for a full calendar year, then we’ll still refund your initial investment.

How Do I Get Started?

Here’s the step by step process on how to get started on the Strength Matters online coaching program.

Step #1

Apply to Talk to Us

Find out if you’re the right fit for Strength Matters coaching.

Step #1

Step #2

Set Up Your Profile

If approved, get access and download the coaching app to get started.

Step #2

Step #3

Take The Assessments

Take the assessments and upload your results.

Step #3

Step #4

Speak To Your Coach

Discuss your assessment results with your coach.

Step #4

Every Journey Begins with a Single Step.

If you’ll take that first step, you can achieve anything you want. The Strength Matters System isn’t easy, but it’s guaranteed to work if you follow it. And we’re here to help every step of the way. But it’s up to you to get started. Are you ready?

Work with the Best Health and Fitness Coaching Team in the World.

Our coaching team is made up of the best health and fitness coaches in the field. They live and breathe this stuff everyday, and they’ve dedicated their professional lives to helping people just like you become fitter, stronger, and healthier than ever.

Whatever obstacles arise, your coach will help you overcome them by modifying your program or offering new solutions. He’s part trainer, part scientist, part friend.

You’ll be able to reach out to him at anytime in the online coaching platform, with options to connect by phone, text, or video chat. He’ll regularly review your progress, offer insights, and check-in with you to provide support and guidance.

If you’d like, you can also participate in an online community of peers who are going through the program at the same time. Their shared knowledge, experiences, and support can help you go much further than you could on your own.

A Fresh & Effective Way of Thinking.

“Not your run of the mill, generic fitness program. A real, well thought out view of everyday people and what they really need. This is the first time I’ve really felt part of a fitness tribe. Not one that wants to know how much I bench or whether I’m hitting my macros but one that wants to help me move better, breathe better and generally live better. Great insights into real world health issues, probable cause and intuitive solutions. I really get this way of thinking and the importance of movement. Break away from the weightloss/fat loss struggle and unlock your inner athlete to add these as a by product of becoming awesome. Great work guys, top work.”

John Withinshaw, everyday athlete.

A Brilliant System

“The Strength Matters team has put together a brilliant system of training that leaves no stone unturned. They’re able to pin-point gaps in your training quickly and turn your weaknesses into strengths. This isn’t a quick fix, it’s a solution for the long haul that delivers results. Thank you Strength Matters.”

Taylor Starch, everyday athlete.

Not sure if Strength Matters is right for you? Take the quiz to find out...

Online coaching isn’t for everyone. So let’s find out if it’s the best option for you?

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Still Not sure if Strength Matters Online Personal Training is Right for You? Download Secrets to Their Success Now...

Secrets to Their Success

Get your hands on this 174-page guide and be inspired by all the extraordinary, ordinary people who took time for themselves and achieved incredible results. Understand what became their key to success so that you can achieve their success too.

Life's Better as an Everyday Athlete.

The Strength Matters System isn’t easy, but it’s guaranteed to work if you follow it. Are you ready to take the first step?

James Breese, Founder.

“I’ve devoted my entire career to helping people over 30 lose weight, get stronger, and live better. It’s my mission in life to make sure people avoid the same mistakes I made figuring this stuff out, and help them achieve their goals faster. ”

James Breese is an author, speaker, podcaster, and vlogger. Born and raised on a farm in mid-wales, he’s always had a passion for team sports and speaking foreign languages. Since forming Strength Matters in 2015, he’s been on a mission to help everyday athletes over thirty lose weight, get stronger, and live better. When he’s not on an airplane or speaking on stage, you’ll find James in the mountains of Wales or Austria, living the everyday athlete lifestyle.

Frequently Asked Questions

Q: What’s the Online Personal Training Program All About?

A: Strength Matters Online Training is a 12-month total health transformation program that guides you through important—yet sustainable—changes in your health, movement, training, eating, and lifestyle with help from an expert coach.

To date, over 1,000 clients have transformed their bodies, health, and relationship with food and exercise in amazing ways.

We help you bring health and fitness into your life in a way that works for your life and your body.

Bottom line: Strength Matters Online Personal Training enables you to make health, fitness, and nutrition a part of your life—without it taking over.

Our program is designed to work on your absolute worst days, not just your best days.

Q: What’s Different About Strength Matters Online Personal Training?

A: We put health first.

We’ve been in the trenches for over 10 years, helping people overcome tough times and transform their bodies (and lives) through practice-based fitness coaching.

Unlike other programs, we don’t prescribe quick-fix diets or meal plans. (We all know those don’t last.) Instead, we help you build the skills and habits needed to look and feel better for the rest of your life.

Here’s what you can expect from Strength Matters Coaching:

A program that fits your body—and your life: 12 months of online personal training.

You tell us what you want to do. We’ll help you do it. First, your coach will learn about your lifestyle, needs, and specific goals. Need to exercise at home? We’ve got you covered (even if you have limited or no equipment). Dealing with extra stress? We’ll help you adapt. Bottom line: We’ll help you become the healthiest, fittest, strongest version of yourself… no matter what’s going on around you.

Achieve your goals… even when life gets crazy: Simple daily practices.

We break your big goals down into small daily practices that add up to massive changes. Then, over the course of 12 months, You’ll develop healthy habits that become second nature and last a lifetime. Plus, our entire coaching program is delivered online. Which means you can access our easy-to-use online platform and connect directly with your coach from any digital device.

Get the support you deserve: Professional coach and SM community.

We pair you with a world-class coach, who’s there to remove the guesswork and provide the accountability, direction, and support you need every step of the way. Yes, that’s right—a real coach to help you get the changes you want. And with their help, you’ll stay consistent no matter what life throws at you. Additionally, you’ll be able to connect with your Strength Matters Coaching peers through group coaching calls and a private Facebook group. Their shared knowledge, experiences, inspiration, and support can help you go much further than you could on your own.

The result: Build healthy habits that last a lifetime.

Our “deep health” coaching method does more than just teach you how to exercise and eat better. You’ll also develop the mental and emotional skills you need to experience the confidence and freedom a healthy lifestyle has to offer.

And the best part? It’s 100% guaranteed. We’ll coach you for 12 months. You’ll get in the best shape of your life—or it’s free.

Q: Who is Strength Matters Online Personal Training for?

A: Strength Matters Coaching is for women and men over 30 who want to lose weight, get stronger, and live better—and stay that way for the rest of their lives.

It’s for people who want to…

  • Lose weight and body fat
  • Build physical strength and confidence
  • Transform their relationship with food
  • Have more energy for the things they love
  • Get results that last

Plus, the program is designed for people with busy schedules.

We work closely with our clients to help them get results, no matter what other craziness is going on in their lives.

We provide you with personal accountability, a structured nutritional program to follow, and a coach to help keep you consistent and on-track.

We don’t give you a crazy diet or exercise program to follow; instead, we help you build habits that will get you results that last forever.

Q: Who is Strength Matters Online Personal Training NOT for?

A: Strength Matters Coaching is not for fitness models, professional bodybuilders, or high-level athletes training for a particular sport.

It’s also not for people who already have all the accountability they need.

If you rarely struggle with staying consistent with your exercise or eating habits, then we’re not a good choice for you.

Q: Will Strength Matters Online Personal Training Work for Me?

A: It depends.

Want to lose weight? Eat better? Feel less stressed? Get more sleep?

If you follow our recommendations and stick with us for the full year then yes, you will get results.

If you participate in Strength Matters Coaching and follow our recommendations, you’ll end up leaner, stronger, healthier, and happier with your body than you ever thought possible.

However, it takes hard work, time, and determination.

Changing your body isn’t easy, but it is possible. For over 10 years we’ve helped over 1,000 clients do all that and more. 

Once you make the commitment to get in better shape, we’ll be with you every step of the way. When life pushes you around and difficulties come up, we’ll help you push back.

We’ll stack the deck in your favor and give you every advantage we know of. Over the course of 12 months, you’ll learn everything you need to look, feel, and perform at your best.

That’s our promise.

However, you’ll have to do the work. That’s your part of the bargain.

Stick with us for a year and follow our recommendations. If you don’t get what you’re looking for at the end of the year, we’ll give you a full refund.

Seriously. Every penny. You get to decide if the program was worth it.

Why do we do this? Because we stand behind our work. We know you’ll walk out healthier and happier than ever before.

Q: Do You Do Meal Plans?

A: No, we don’t give out meal plans.

Meal plans and diets aren’t really that useful or sustainable. People often feel like they’re either “on” them or “off” them. They feel like they’ve failed and are beyond hope if they’re not eating perfectly at every meal.

Our approach is completely different: We help you build a set of sustainable habits that will serve you for the rest of your life.

This means you get to choose—with the help of your coach—which foods are best for you, when to eat those foods, and how much to eat of them.

Q: Why Online Personal Training? Can’t I Just Pick Up a Book, or a Magazine? Or Read/Watch Something Online for Free?

A: If you take an honest look at your life—and at the lives of the people you most respect and admire—you’ll notice something interesting.

As human beings, we’re rarely ever transformed by reading more books or articles. Or from watching a documentary. Or from taking a class.

Instead, most transformative change happens through a real relationship with another human being—usually a coach or a mentor.

Think Luke and Yoda.

Sure, you can try another diet book or read a few more articles and watch some videos, especially if you love thinking about exercise and nutrition. If you get great results with those tools, we applaud you.

But if you’re having trouble putting what you know into action, Strength Matters Coaching might be for you.

Q: I’m a Beginner with a Lot of Weight to Lose. Will This Work for Me?

A: Yes. We’ve worked with lots of people who are new to exercise and healthy eating.

Remember, we were all beginners at some point. And at Strength Matters, we do our best to make sure all beginners work at a pace that’s comfortable for them.

Our clients come in all shapes and sizes, are all ages, and come from all different backgrounds.

Q: I’m NOT a Beginner. Will Strength Matters Online Personal Training Work for Me? 

A: Yes. Lots of our clients have 5+ years of experience with consistent training and healthy eating. And they still get great results with us. That’s because they’re learning and practicing new skills with their coach, consistently, for a full year. We’ve even helped hundreds of personal trainers get back in shape.

Q: What if I Don’t Have Any Weight to Lose. What if I Want to Focus on Performance? 

A: We can do that too. That’s why we have a robust assessment system in place to find your weaknesses.

It’s great that you don’t have a lot of weight to lose. It means you’re starting out with a big advantage.

Of course, lifelong fitness and health is more than losing weight. With Strength Matters Coaching you’ll learn how to maintain a healthy body and mind—for life.

You’ll discover how it feels to be more physically capable, more confident, and stronger—inside, and out.

Plus you’ll develop a new, healthier relationship to food, and exercise. And that’s something fewer than 5 percent of people know how to do.

Q: I’m Interested in Building Muscle. Is This for Me? 

A: Yes. We have custom exercise programming and nutrition habits specifically for people who want to gain muscle. Plus your coach will work with you to help you achieve specific body composition goals.

We recommend reading this case study here about how to pack on lean muscle which shows the journey of one of our clients.

Q: Is This for Young People? 

A: Absolutely not. We specialize in coaching men and women over 30. We’ve had many clients who are in their 50s, 60s, and 70s.

Q: I Work in the Fitness Industry? Will I Learn Anything from This? 

A: Lots of Fitness Professionals entrust us with their training. We also highly encourage working with us so you can see, use and apply the training systems and tactics we use with our clients with yours. We’ve been doing online training a long time, way before it became fashionable and made all the mistakes so you don’t have to.

Q: How Much Does it Cost? 

A: We have two coaching pathways:

  1. Nutrition Coaching
  2. Fitness and Nutrition Coaching

Prices start at just $99 per month.

Q: Will I Have to Spend a Lot of Money on Food and Supplements? 

A: When it comes to food, most clients actually end up saving money on their grocery bills.

This is because they make more informed, careful decisions, eat out less, and spend fewer dollars on processed novelty foods, replacing them with whole, delicious natural foods.

As for supplements, we may recommend a few health-oriented products, based on your unique needs and goals. However, these are completely optional.

Q: Will I Need to Join a Gym? 

A: Nope, you don’t have to join a gym to be successful with Strength Matters Coaching. All the exercise programs can be performed at a gym or at home.

If you choose to exercise at home, we’ll give you a few small recommendations for equipment to invest in, including a dumbbell (or two) and perhaps a few other inexpensive things. Don’t worry: You won’t need much at all.

(And if you choose not to invest in any small equipment, that’s fine. The program will still work for you!)

Q: I Live in X Country. Can I Still Participate?

A: Of course. We work with clients in over 67 countries. No matter where you live, we can help.

Here’s just a sample of some of the countries where our clients live:

  • USA
  • Canada
  • United Kingdom
  • Australia
  • India
  • France
  • Denmark
  • Sweden
  • Germany
  • South Africa
  • Finland
  • Norway

Q: I Like to… (Run, Bike, Swim, Ski, Walk my Dog, etc). Can I Still Do the Stuff I love While Getting Coaching?

A: Yes! 100%. Keep doing what you love.

That’s the whole point of Strength Matters Coaching—to learn how to eat and exercise in a way that works for you.

Health and fitness should be fun, freeing, and sustainable. It’s about helping you live a fuller life. So yes, if anything, the program will help you do more of the things you love.

Once you get started, your coach will work with you to structure things in a way that works for your lifestyle.

Q: I Have a Few Injuries. Can I Still Join?

A: Yes. However…

We all go through injuries, so we understand where you’re coming from.

With Strength Matters Coaching, we can tailor certain exercises to help fit your needs.

Once you’ve signed up, you’ll simply work with your coach to find some easy and effective alternatives.

If not, we’ll find an alternative solution, or refund your money back.

Q: I Follow a Special Diet (Plant-based, Vegan, Paleo, Intermittent Fasting). Will You Still Work with Me?

A: Yes, we’d love to work with you. The nutrition habits your coach will guide you through are easily customizable.

All you have to do is let your coach know what your dietary preferences/restrictions are and they’ll help you out.

We are very much nutritionally agnostic.

Q: How Long Does the Online Training Program Run For?

A: Strength Matters Coaching initially lasts for 12 months. Based on our continued research, we’ve found a full year to be the most effective time period for building the habits necessary for lifelong health and fitness.

Our coaching team is committed to helping you make a life-changing transformation. That’s why we have everyone commit to the program for 12 months.

After that, it’s up to you. Some people have learned the skills needed for lifelong success, while others continue to work with us and have done for over 5 years.

Q: Are Spaces Really Limited?

A: Yes.

We can only accept less than 1 percent of people who express interest in working with us—waiting lists are on average four to six weeks.

Our skills are in high demand.

Q: How do I Increase My Chances of Getting a Coaching Spot?

A: We prioritize all Inner Circle Members on a first-come, first-served basis. The Inner Circle is the best place to start. That way, you can get to know us too before committing financially.

Life's Better as an Everyday Athlete.

The Strength Matters System isn’t easy, but it’s guaranteed to work if you follow it. Are you ready to take the first step? If you’re ready to change your body, and your life, with help from the world’s best coaches, this is your chance.

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The High-Performance Handbook

for Everyday Athletes Over 30

Learn the world's most effective training system for people over 30 who want to look better, feel better, and perform better.

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