Reintroducing the Fit Over Thirty Magazine…
James and Josh spend a few minutes chatting about bringing the magazine back. The magazine has been renamed and it is more aligned to the Strength Matters company mission – “Helping people over thirty lose weight, get stronger and live better”.
The boys discuss some reasons why getting your hands on a Fit Over Thirty magazine subscription is essential for anyone over 30 looking to improve their health.
Discussion points:
- Effect of Brexit Why the magazine went digital
- Digital vs Physical magazine
- Company message matured – magazine renamed
- Magazine Design
- How topics are chosen
- January 2021 features – teaser
- New: Featured Workout
- Plans for YouTube Channel
- Other plans for 2021
- Magazine expansion in January – new Features
- “Secrets to their success”
- Nutrition
- Update on Free Mugs for new subscribers
- How to get three free copies of the magazine
- Upcoming episode teaser
Resources:
Quotes:
“People who learn only online on digital formats, they can absorb twice as much information in a shorter space of time, however, they don’t retain that information long term.” – James Breese
“We’re not choosing topics that we think people will like, we’re actually choosing topics based on what we want to learn and improve on.” – James Breese
“Revisiting our fat loss systems and procedures …making sure I’m clear and able to explain exactly what we do and how we approach it.” – James Breese
