Are you feeling overwhelmed by the relentless waves of social media updates and algorithm changes? Are you yearning for a more strategic approach to content marketing? Find out the social media platforms we’re putting in the forefront.
Join James, Josh and Andrew as they peel back the curtain on their innovative marketing strategy. They dissect the world of video podcasting, revealing why it stands head and shoulders above fleeting social media trends. With captivating discussions, backed by statistics, this episode offers invaluable insights for anyone looking to navigate the digital age with confidence.
Evergreen content is where you post today and it’s valuable forever, unlike content that’s gone in 20 minutes.
James Breese
Timeline Summary
Key Takeaways
- Shift in Media Consumption: The move towards evergreen content on platforms like YouTube and Podcasting.
- Why Video Podcasting: A dive into how video podcasting offers longevity compared to fleeting content on other platforms.
- Unique Selling Proposition: Strength Matters’ new approach to bite-sized, actionable, and niche-specific content.
- Podcast Statistics: Eye-opening statistics on podcast consumption, frequency, and the profile of listeners.
- Targeting the High Achievers: Aiming to attract a higher caliber audience and provide them with premium content.
Websites and Links Mentioned:
When everyone else is zagging, you’ve got to zig.
Andrew Wallis
We want to make sure we focus on content that is consumable, useful, and can get found over and over again and be worthwhile for the people listening to and enjoying it.
James Breese
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