Dive into the intricate dynamics of personal training pricing with industry experts Josh Kennedy, James Breese, and Andrew Wallis. Have you ever pondered the rationale behind the pricing structures of PT sessions?
This episode provides an in-depth analysis of the pricing methodologies employed by Strength Matters and Cricket Matters. Uncover the strategic reasoning, the comprehensive packages, and the inherent value within each price tier. For those serious about understanding the business intricacies of personal training, this episode is an imperative listen.
There’s no money at the bottom. Straight away on value, I am distinguishing myself and my authority as a trainer when i charge more than my competitors.
James Breese
Timeline Summary:
Key Takeaways:
- Strength Matters’ Pricing Evolution: From $79 to $997/month, the team has experimented to find the sweet spot.
- Online Coaching Pricing: $299/month emerges as the optimal price point for client retention and value.
- Three-tiered Pricing Packages: Kickstarter ($297/12 weeks), Pro ($797/12 weeks), and Pro Plus ($997/12 weeks) cater to different client needs.
- The Importance of Packages: Andrew stresses the need to focus on client goals rather than selling session packs.
- Cricket Matters’ Hybrid Approach: Combining in-person and online coaching, the pricing remains consistent with Strength Matters but offers more flexibility.
- Determining Hourly Rates: James emphasizes the importance of location and perceived value in setting hourly rates.
Websites and Resources Mentioned:
Clients like session packs, but it’s not good. We’re not addressing their ultimate goals.
Andrew Wallis
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