The #1 Mistake Fit Pros Make with Their Marketing Strategy

Play episode
Mistakes fit pros make with marketing

This episode is sponsored by the Strength Matters FREE Website Design Service for Fit Pros. Save thousands on top-tier web design and SEO. Curious? Schedule a FREE strategy call today and see how we can help you rank #1 in Google and boost your sales.

Hosted by
James Breese

Everyday Athlete. Founder of @strengthmatters. Love snowboarding, cricket, Manchester United, the mountains, coffee and trail running.

In this episode, we dive deep into the mistakes fit pros make with marketing, and in particular, neglecting email marketing.

We share insights on the importance of building an email list, the evolution of marketing strategies over the years, and how to leverage the power of email marketing effectively without being ‘spammy’.

Email marketing is like dating. It’s about capturing someone’s number to schedule a second date and build the relationship further.

– James Breese

Timeline Summary
00:45The Shift from Offline to Digital Marketing 02:00Analogy: Email Marketing like Dating 03:00The Pitfalls of Relying Solely on Social Media Followers 05:00Nurturing your Email List for Continued Engagement 07:00The Balance of Valuable Content and Sales Emails

Detailed Breakdown
  1. The Evolution of Marketing: Andrew Wallis explains how marketing transitioned from offline methods like flyers to a focus on building email lists in the digital realm.
  2. The Power of Email Marketing: James Breese highlights the importance of capturing email addresses to build relationships, likening it to the progression of dating.
  3. The Misconception: Some fitness professionals feel that email marketing might come across as ‘spammy’. However, the approach matters. Delivering consistent value is the key.
  4. Balanced Approach: For every seven value-laden emails, maybe send an eighth with a sales pitch. This ensures you remain a welcomed guest in your subscribers’ inboxes.
  5. Leverage the P.S. Section: A subtle way to pitch your services, workshops, or programs without being too aggressive.
Websites and Links Mentioned

Social media followers mean nothing. It’s about engaged leads and building a relationship offline.

– James Breese

You want to be a wanted guest in their inbox, not an unwanted pest.

– James Breese

Show Your Support: Rate and Review Us!


If you enjoyed today’s episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!

Rate and Review us on Apple Podcasts

Join the discussion

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More from this show

Business