Are you ready to dive into some unexpected marketing lessons from Istanbul? In this episode, James Breese shares invaluable marketing lessons from his recent trip to Istanbul. If you’re a health and fitness professional (or just interested in effective marketing strategies), this episode is a must-listen.
James’s experiences in the bustling streets of Istanbul offer a fresh perspective on how to attract, not repel, potential clients. Tune in to discover how a simple stroll for dinner can revolutionize your approach to marketing!
You don’t want to go and try and pull people into your services, kicking and screaming. You want to attract them like a magnet.
James Breese
Timeline Summary:
- [00:01:22] Exploring the Real Istanbul
- [00:02:54] A Marketing Lesson from Istanbul’s Streets
- [00:06:12] Attracting Clients Like a Magnet
Key Takeaways:
- Connectivity Challenges: James’s struggle with internet access in Istanbul highlights the importance of being prepared for connectivity issues while traveling.
- Cultural Exploration: His experience with locals showcases the value of authentic cultural immersion.
- Local Trends Insight: Observations about Turkey’s hair and teeth trends reveal the power of niche markets.
- Marketing Approach: The main lesson from Istanbul’s restaurateurs: aggressive marketing repels, while personal connection attracts.
- Client Attraction Strategy: For fitness professionals, this translates to attracting clients through relatable, value-driven interactions rather than hard selling.
- Social Media Etiquette: The importance of natural, engaging social media interactions over forceful direct messaging.
- Adapting Marketing Tactics: The episode emphasizes the need to evolve marketing strategies to be more human-centric in 2024 and beyond.
Links and Websites Mentioned:
Connect with them on a personal human-to-human level, then ask them if they want to do business with you.
James Breese
Strike up a nice, natural conversation. That’s all you got to do because it’s attracting in a nice way.
James Breese
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