James Breese and Josh Kennedy tackle the topic: “What Hardworking Coaches Need to Learn from Fitness Influencers.” This isn’t just another social media rant; it’s a crucial conversation for coaches striving to make a real impact in the digital age.
Whether you’re a social media skeptic or looking for ways to balance online presence with quality coaching, this episode is a must-listen!
For every one influencer, there’s a hundred top-quality coaches unheard on social media.
James Breese
Timeline Summary:
Key Takeaways:
- Social Media’s Role: It’s essential for visibility in today’s digital world, despite its potential for burnout.
- Influencer Strategy: Posting content twice daily can lead to significant engagement and income.
- Quality vs. Quantity: Many influencers lack depth in their coaching but excel in marketing.
- The New Coach’s Dilemma: Rushing to online platforms without sufficient real-world experience.
- Building a Foundation: Importance of a solid business base beyond social media presence.
- Balancing Act: Coaches need to learn from influencers to increase visibility while maintaining their professional integrity and depth.
- Sustainable Social Media Strategy: Start with manageable goals and scale up gradually.
Websites and Links Mentioned:
Professionalism is key, but don’t ignore the rules of the social media game.
James Breese
Start small in social media, think big in coaching quality.
Josh Kennedy
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