How to Create Compelling Case Studies

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Create Compelling Case Studies

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Hosted by
James Breese

Everyday Athlete. Founder of @strengthmatters. Love snowboarding, cricket, Manchester United, the mountains, coffee and trail running.

In today’s episode, we dive deep into the art of how to create compelling case studies to elevate your fitness business.

If you’re seeking practical advice on leveraging your client’s success stories to boost credibility and attract more clients, this episode is a must-listen. Our comprehensive discussion covered everything from selecting the right client for your case study to putting the final product to work in closing more sales.

The job of the case study is to really sell your services and showcase your expertise.

Andrew Wallis

Timeline Summary:
00:24Importance of Client Case Studies 02:00Choosing the Right Client 03:09Gathering Background Information 04:21Writing Interview Questions 09:44Review and Structure the Case Study
Key Takeaways:
  • Client Selection: Choose clients who have seen significant success and can resonate with your target audience.
  • Background Info: Collect detailed information to frame the story authentically.
  • Interview Questions: Ask open-ended questions focused on the client’s journey and success.
  • Video Interviews: They’re more engaging and can be repurposed across platforms.
  • Case Study Structure: Ensure a compelling narrative by including challenges, solutions, and results.
  • Use AI with Caution: Personalize any AI-generated content to match your unique voice.
  • Repurposing Content: Utilize the case study across newsletters, social media, and your website to attract potential clients.
Links and Websites Mentioned:

Case studies… have a significant impact on the decision-making process for a prospect.

Andrew Wallis

It’s all well and good talking about how great you are. It’s much different when your clients do the talking.

Josh Kennedy

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