How to Create a Compelling Lead Magnet

Play episode
lead magnet

This episode is sponsored by the Strength Matters FREE Website Design Service for Fit Pros. Save thousands on top-tier web design and SEO. Curious? Schedule a FREE strategy call today and see how we can help you rank #1 in Google and boost your sales.

Hosted by
James Breese

Everyday Athlete. Founder of @strengthmatters. Love snowboarding, cricket, Manchester United, the mountains, coffee and trail running.

In this episode, we dive deep into the art of creating compelling lead magnets, an essential tool for growing your email list and, ultimately, your business.

If you’re in the fitness industry and looking to attract more clients, pressing play on this episode is the first step towards understanding how to craft a lead magnet that resonates with your audience.

A lead magnet must resonate with your audience, or it’ll get you nowhere.

Josh Kennedy

Timeline Summary:
00:14Exploring the Concept of a Lead Magnet 01:15The Critical Role of Audience Knowledge 02:42Illustrating a Successful Lead Magnet 06:03Guidance on Lead Magnet Creation Tools 08:24Understanding Lead Magnets’ Fundamental Purpose
Key Takeaways:
  • Definition & Importance: A lead magnet is a valuable free item offered to your intended audience to grow your email list. Its effectiveness hinges on truly understanding and resonating with your audience.
  • Audience Alignment: Knowing your client avatar allows you to create a lead magnet that directly addresses their needs and challenges, significantly increasing your chances of converting leads into clients.
  • Creative Examples: From ebooks to cheat sheets and beautifully designed brochures, the format of your lead magnet can vary. The key is to ensure it is immediately useful and appealing to your target audience.
  • Design and Creation Tools: Leveraging tools like Canva or outsourcing to platforms like Fiverr can help you professionally design your lead magnet without needing advanced graphic design skills.
  • The Power of Email Lists: Lead magnets are a strategy to grow your email list, allowing you to maintain contact, build trust, and eventually convert subscribers into clients through value-driven communication.
  • Call to Action: Including a clear call to action in your lead magnet encourages immediate engagement, increasing the likelihood of conversion.
  • The Big Why: The primary goal of a lead magnet is to generate leads and keep potential clients engaged until they’re ready to make a purchasing decision.
Websites & Links Mentioned:

Keep your email list warm to build trust and relationships over time.

Josh Kennedy

Know your client avatar to create the correct lead magnet.

Andrew Wallis

Show Your Support: Rate and Review Us!

If you enjoyed today’s episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!

Rate and Review us on Apple Podcasts

Join the discussion

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More from this show

Business