How to Build a Go-to Marketing System for Your Fitness Business

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go-to marketing system

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Hosted by
James Breese

Everyday Athlete. Founder of @strengthmatters. Love snowboarding, cricket, Manchester United, the mountains, coffee and trail running.

Ready to elevate with a marketing strategy that stands out in the industry? In this episode of the Strength Matters podcast, we dive deep into creating a go-to marketing system for your fitness business.

Join us as we explore the key components of a successful marketing system with James Breese, Josh Kennedy, and Andrew Wallis. Whether you’re a seasoned fitness professional or just starting out, this episode is packed with invaluable insights to help you grow your business.

Marketing isn’t just a skill, it’s an essential part of your fitness business’s survival.

James Breese

Timeline Summary:
01:02Challenges in Fitness Marketing 04:04Building Blocks of Marketing 07:19Focusing on One Marketing Area 10:30The Triple A Marketing Method 12:03Benefits of a Marketing System
Key Takeaways:
  • Understanding Your Market: Recognize the competitive nature of the fitness industry and the importance of being visible to your target audience.
  • Overcoming Marketing Challenges: Many fitness professionals lack formal marketing training, making it crucial to actively learn and apply marketing strategies.
  • Identifying Your Ideal Client: Focus on who you want to work with and tailor your marketing to attract your ideal client avatar.
  • The Power of Local Marketing: Before expanding online, establish a strong local presence through networking and community engagement.
  • The Triple A Method: Utilize assets, arsenal, and action plan to create a comprehensive marketing strategy.
  • Consistency and Systems: Implement consistent marketing efforts and systems to ensure steady growth and client acquisition.
  • Adapting and Evolving: Be open to adapting your marketing strategies based on what works best for your business and audience.
Websites and Links Mentioned:

A powerful marketing system brings clarity, consistency, and less effort in the long run.

James Breese

In the fitness industry, being the greatest coach means nothing if nobody knows you exist.

Andrew Wallis

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