Empowering Women in Fitness: Stories of Passion, Purpose, and Niche Building

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Empowering Women in Fitness

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Hosted by
James Breese

Everyday Athlete. Founder of @strengthmatters. Love snowboarding, cricket, Manchester United, the mountains, coffee and trail running.

In this episode, we dive into empowering women in fitness, shining a light on those who have successfully carved out unique niches in a saturated market.

With International Women’s Day just around the corner, there’s no better time to explore stories of passion, purpose, and the power of finding one’s niche. Whether you’re in the fitness industry looking to stand out or simply in search of some truly inspiring tales, this episode is not to be missed.

It’s all about, as I said, women in fitness who have, who stand out, have really defined their niche.

Josh Kennedy

Timeline Summary:
00:30Girls Gone Strong: Building a Strong Niche 02:54Casey Ho’s Journey: Pop Pilates & Blogilates 05:49Samantha Attard’s Ayurvedic Wellness for Women 07:54Recap: Key Takeaways on Niche Building
Key Takeaways:
  • Girls Gone Strong: A collective formed over a decade ago, focusing on strengthening women. They offer certification courses aimed at success in the health and wellness space, showcasing the power of a well-defined niche.
  • Casey Ho: The founder of Pop Pilates and Blogilates, Casey turned her passion for Pilates and community building into a thriving online presence. Her journey underscores the importance of innovation and social media in reaching your audience.
  • Samantha Attard: Specializing in Ayurvedic wellness specifically for PMS and period pain relief, Samantha’s story highlights the significance of personal experience in defining one’s niche in the fitness industry.
Websites and Links Mentioned:

Just shows that if you can be clear on what you bring to the table, and then you put together the right programming and the right message out there, it’s going to have an immediate and a successful impact.

Andrew Wallis

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