Our Process for Content Creation for Fitness Businesses

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Content Creation for Fitness Businesses

This episode is sponsored by the Strength Matters FREE Website Design Service for Fit Pros. Save thousands on top-tier web design and SEO. Curious? Schedule a FREE strategy call today and see how we can help you rank #1 in Google and boost your sales.

Hosted by
James Breese

Everyday Athlete. Founder of @strengthmatters. Love snowboarding, cricket, Manchester United, the mountains, coffee and trail running.

Dive into the world of digital marketing with us in today’s episode, where we peel back the curtain on our strategic content creation for fitness businesses.

From the initial data analysis to the final touches of a blog post, discover how we harness the power of SEO to dominate Google rankings and amplify our message across multiple platforms.

Content creation starts with data—it’s about what people need and seek.

James Breese

Timeline Summary:
01:10Discussing Blogging and Content Multiplication 02:04SEO Tactics and Content Depth 03:00Expanding Content into Multimedia 04:43Data-Driven Content Strategy
Key Takeaways:
  • Content Starts with Data: Understanding what your audience is searching for is crucial. Our strategies are heavily data-driven, targeting specific keywords to meet the audience’s needs.
  • Blogging as a Keystone: A well-crafted blog post not only boosts SEO but also serves as a springboard for creating varied content like videos, podcasts, and social media posts.
  • SEO Optimization: Detailed, well-researched articles with a focus on SEO can drastically improve your visibility and ranking on search engines.
  • Content Multiplication: Transform a single piece of content across different formats to maximize reach and engagement without reinventing the wheel.
  • Sustainable Marketing: Content creation is a cost-effective marketing strategy compared to paid advertising, offering more sustainable and long-term benefits.
  • Leverage Existing Content: Regular updates and repurposing old content can keep it relevant and improve site traffic.
  • Community Engagement: Encouraging audience interaction through comments, shares, and reviews can significantly enhance visibility and brand loyalty.
Websites and Links Mentioned:

A single blog post can become a pillar for a multitude of content forms.

Andrew Wallis

SEO isn’t just about visibility; it’s about answering the real questions people have.

James Breese

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