The Hidden Social Media Platform: Why It’s the Best Place You’re Not Posting On

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Best Social Media Platform

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Hosted by
James Breese

Everyday Athlete. Founder of @strengthmatters. Love snowboarding, cricket, Manchester United, the mountains, coffee and trail running.

In today’s episode, we uncover the ‘hidden’ social media gem: Google My Business and why it’s the best social media platform you’re not posting on.

There’s a gold mine of client opportunities that most fitness professionals are overlooking. If you’ve ever wondered how to stand out in the oversaturated market of social media, this is the platform you probably haven’t considered that could revolutionize your business.

Google My Business is the most important thing that you need to be doing to get clients.

James Breese

Timeline Summary
01:00The power of Google My Business. 02:00The importance of regular posts on GMB. 03:00Claiming your business on Google. 05:00Posting strategies and client success stories. 08:00Comparing GMB to other social media platforms.
Key Takeaways
  • The GMB Advantage: Google My Business (GMB) is not just a directory but an active platform where businesses can engage with clients by making regular posts.
  • Consistency is Key: To gain visibility, especially in competitive areas, businesses need to post consistently.
  • Consumer Behavior Insight: A significant percentage of consumers use Google to search for local businesses, emphasizing the importance of being active on GMB.
  • Claim Your Territory: Taking ownership of your GMB profile allows you to control the content, images, and reviews that appear.
  • Active Signal to Google: Regular posting signals to Google that your business is active, which can positively impact your search rankings.
  • Organic Over Fleeting: Focusing on GMB and organic search can provide more lasting results than fleeting social media posts.
  • Power of Reviews: Client reviews on GMB play a vital role in building a brand’s credibility and attracting new customers.
Websites & Resources Mentioned:

Posting on social media will have its benefits, but focus first on content for your website and Google My Business.

Andrew Wallis

Everybody is posting exercise videos. Stand out from the noise.

James Breese

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