How to Increase Conversions on Your Fitness Website

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increase conversions

This episode is sponsored by the Strength Matters FREE Website Design Service for Fit Pros. Save thousands on top-tier web design and SEO. Curious? Schedule a FREE strategy call today and see how we can help you rank #1 in Google and boost your sales.

Hosted by
James Breese

Everyday Athlete. Founder of @strengthmatters. Love snowboarding, cricket, Manchester United, the mountains, coffee and trail running.

Are you ready to unlock the secrets of how to increase conversions on your fitness website? Join us in this episode, where James Breese, Josh Kennedy and Andrew Wallis delve into the nuances of website conversions in the fitness industry.

Discover practical tips and hear a success story that will inspire you to transform your website into a conversion powerhouse.

People want to be led down a path that’s simple and easy.

James Breese

Timeline Summary:
00:14Understanding Website Conversions 00:41Benchmarking Good Conversion Rates 01:53Case Study: Jörgen’s Website Success 04:19Importance of Google Ranking and Speed 06:11Simplifying the Booking Process
Key Takeaways:
  • Website Conversion Clarified: A conversion is a specific action taken on your website, like booking a call or filling out a form.
  • Realistic Conversion Rates: A good conversion rate varies, but around 10% is excellent for service-based businesses like gyms and fitness professionals.
  • Case Study Insights: Jörgen’s website success showcases the power of simplifying and clarifying the user journey.
  • Simplicity is Key: A minimalist and clear approach to website design can significantly enhance conversions.
  • The Power of Speed: Enhancing website speed and user experience can positively impact conversion rates.
  • Online Booking Efficiency: Streamlining the online booking process can attract more clients.
  • Understanding the Audience: Knowing your client’s journey and tailoring the website experience is crucial.
Websites and Links Mentioned:

Understand who your clients are to streamline their journey on your website.

Andrew Wallis

A website conversion is when somebody completes a specific desired action on your site.

James Breese

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