Barefoot and Thriving: Unveiling the Growth Secrets of Vivobarefoot

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growth secrets of vivobarefoot

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Hosted by
James Breese

Everyday Athlete. Founder of @strengthmatters. Love snowboarding, cricket, Manchester United, the mountains, coffee and trail running.

Tune into our latest episode, where James Breese and Josh Kennedy dive deep into the growth secrets of Vivobarefoot with Nick Charlier. Discover how a passion for sports and marketing intertwines with groundbreaking strategies in footwear that are transforming not just how we walk, but also how we view our health and our planet. 

Together, they unravel the layers behind Vivobarefoot’s remarkable evolution from a small team passionately advocating for foot health to a global leader in sustainable footwear innovation.

Meet Nicholas Charlier

Nicholas has worked in the Health & Movement industry for the last 12 years, focusing on building community and impact programs for UK brands. Recently Nicholas managed the creation and launch of Vivobarefoot’s online and offline Health & Education platform: VivoHealth.

A hub for online courses & content, Research, in person coaching and growth of a global  Health Professional Network.

When not working you will find Nicholas engaging with the Natural Health and Movement space, avidly trail running, Swimrunning and competing in other sports like Rugby or Tennis. 

We’re trying to move from being a footwear business to a health business.

Nick Charlier

Timeline Summary:
00:40Nick’s Journey: From Muc Off to Vivo Barefoot 02:05Transition to Marketing and Foot Health 03:38Vivo Barefoot’s Growth and Evolution 13:01Exploring Vivo Health and Community Programs 19:47Future of Footwear: Sustainability and Innovation
Key Takeaways:
  • Nick’s Career Path: Transition from sports to marketing, highlighting the interconnectedness of fitness and business strategies.
  • Vivo Barefoot’s Evolution: From a small team to a global presence, showcasing the importance of growth and adaptability in business.
  • Focus on Health: Introduction of Vivo Health, reflecting on the necessity of holistic health approaches in modern brands.
  • Sustainability and Innovation: Discussion on sustainable practices and 3D footwear, emphasizing the need for environmental responsibility in product design.
  • Community and Education: The role of community programs and education in brand growth, underlining the power of knowledge sharing and community engagement.
  • Future Goals: Vivo’s aim to be recognized as a health business, not just a footwear brand, illustrating the vision for a healthier, more sustainable future.
Websites and Links Mentioned:

Investing in something that’s good for the planet and your health is worthwhile.

Nick Charlier

Healthy people and a healthy planet are intrinsically linked.

Nick Charlier

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