We delve into the must-read business books for personal trainers. If you’re a fitness professional looking to elevate your business acumen, this episode is a treasure trove of insights and recommendations.
Join us as we explore key books that have shaped successful fitness careers and can transform the way you approach your business.
Sales ladders are the backbone of customer journey.
James Breese
Timeline Summary:
Key Takeaways:
- They Ask, You Answer: Andrew Wallis highlights the importance of creating content that answers common questions from clients, a strategy crucial for fitness professionals.
- The Go-Giver: A parable that emphasizes the value of giving and building trust, aligning perfectly with the ethos of fitness professionals.
- Marketing Made Simple: Donald Miller’s book offers a simple, effective framework for marketing, especially useful for those more skilled in fitness than business.
- Influence: James Breese discusses the psychological aspects of marketing and persuasion, essential for understanding client behavior.
- DotCom Secrets: Despite mixed feelings about ClickFunnels, the book’s insights into sales ladders and customer journey are invaluable.
Websites and Links Mentioned:
Marketing simplicity can be your business’s complexity solver.
Andrew Wallis
Answering client questions isn’t just support, it’s smart marketing.
Andrew Wallis
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