Today, we’re diving into a burning question for modern marketers and business owners: “Should Personal Trainers Add TikTok to Your Marketing Strategy?” Join us as James Breese, Josh Kennedy, and Andrew Wallis unravel the complexities of TikTok in marketing.
Whether you’re a TikTok enthusiast or skeptical about its business potential, this episode is packed with real-world insights and strategies that could revolutionize your approach to digital marketing.
TikTok’s lifespan is minutes. It’s about quick engagement.
James Breese
Timeline Summary:
Key Takeaways:
- Audience Presence: The decision to use TikTok hinges on whether your target audience is active on the platform.
- Content Lifespan: TikTok content has a very short lifespan, demanding quick audience engagement.
- Effort vs. Reward: High production values on TikTok mean significant effort, which may not always align with the returns, especially for service-based businesses.
- Case Study Insights: A successful case study showed that TikTok can attract clients, but it’s part of a longer customer journey involving multiple platforms.
- Multi-Channel Strategy: TikTok should complement an established presence on other platforms like websites, podcasts, and YouTube.
- Building Trust: Use TikTok to direct potential clients to your website and email list, where you can build trust and deepen relationships.
- Content Quality: Focus on quality over quantity in content creation to stand out among competitors.
Websites and Links Mentioned:
It’s like the icing on the cake. It’s to draw a lot of eyeballs to your already established platform.
James Breese
Quality content over quantity wins the game.
Andrew Wallis
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