In this episode, we dive deep into the mistakes fit pros make with marketing, and in particular, neglecting email marketing.
We share insights on the importance of building an email list, the evolution of marketing strategies over the years, and how to leverage the power of email marketing effectively without being ‘spammy’.
Email marketing is like dating. It’s about capturing someone’s number to schedule a second date and build the relationship further.
– James Breese
Timeline Summary
Detailed Breakdown
- The Evolution of Marketing: Andrew Wallis explains how marketing transitioned from offline methods like flyers to a focus on building email lists in the digital realm.
- The Power of Email Marketing: James Breese highlights the importance of capturing email addresses to build relationships, likening it to the progression of dating.
- The Misconception: Some fitness professionals feel that email marketing might come across as ‘spammy’. However, the approach matters. Delivering consistent value is the key.
- Balanced Approach: For every seven value-laden emails, maybe send an eighth with a sales pitch. This ensures you remain a welcomed guest in your subscribers’ inboxes.
- Leverage the P.S. Section: A subtle way to pitch your services, workshops, or programs without being too aggressive.
Websites and Links Mentioned
Social media followers mean nothing. It’s about engaged leads and building a relationship offline.
– James Breese
You want to be a wanted guest in their inbox, not an unwanted pest.
– James Breese
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