The Hidden Formula Behind Every Successful Personal Trainer Website

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Personal Trainer Website

This episode is sponsored by the Strength Matters FREE Website Design Service for Fit Pros. Save thousands on top-tier web design and SEO. Curious? Schedule a FREE strategy call today and see how we can help you rank #1 in Google and boost your sales.

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James Breese

Everyday Athlete. Founder of @strengthmatters. Love snowboarding, cricket, Manchester United, the mountains, coffee and trail running.

Ever wondered why some personal trainer websites thrive while others barely survive? Tune in to today’s episode where James Breese and Josh Kennedy unveil the secrets behind the most successful personal trainer websites.

From the importance of Google rankings to the art of capturing attention in mere seconds, this episode is a goldmine for anyone looking to elevate their online presence.

If you can’t get found on Google, no matter how good your website is, it’s a waste of time and money.

– James Breese

Timeline Summary:
01:00 The Importance of Website Conversion 03:00The “Google Factor” in Website Success 05:00Key Elements of a Successful Landing Page 10:00The Importance of Controlling the Narrative 12:00Making the Content About the Client
Detailed Breakdown:
  1. Google Ranking is Essential: No matter how visually appealing your website is, if it’s not discoverable on Google, it’s practically invisible.
  2. Speed Matters: A fast-loading website keeps potential clients engaged.
  3. Clear Messaging: Your website should clearly convey who you are, what you offer, and who your services are for.
  4. Compelling Call to Action: Direct your visitors towards a specific action, like booking a strategy call.
  5. Client-Centric Content: Your website should focus on solving the client’s problems, not showcasing your achievements.
  6. Testimonials Over Qualifications: Real-life success stories resonate more than a list of certifications.
  7. Keep It Simple: A clutter-free, easy-to-navigate website is more likely to retain visitors.

Websites & Links Mentioned:

Simple works best. Keep it simple, stupid is the mantra.

James Breese

You have three seconds to capture their attention to tell them what it is that you do.

James Breese
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