Last Updated: December 2024

Editorial Standards

The Strength Matters Blog is committed to delivering trustworthy, actionable insights to help everyday athletes achieve their fitness, health, and performance goals.

We specialise in guiding individuals through every aspect of training—from mobility and strength to recovery and resilience—with practical and inspiring content.

We aim to empower our readers to move better, feel stronger, and perform at their best in all areas of life. Here’s how we ensure our content meets the highest editorial standards.

Editorial Standards Policy

Strength Matters upholds rigorous editorial principles to ensure our content is accurate, professional, and valuable.

Whether we’re discussing strength training, injury prevention, or optimising performance, our content is created with integrity and a focus on the needs of everyday athletes.

Editorial Principles

• Accuracy: We rely on evidence-based research, expert insights, and the latest trends in fitness to ensure our content is precise and reliable.
• Expertise: All articles are created or reviewed by experienced professionals, including certified trainers, physiotherapists, and sports performance specialists.
• Clarity: We aim to make fitness and training concepts accessible to everyone, regardless of their experience level, using clear, jargon-free language.
• Value: Our content is tailored to the needs of everyday athletes, offering practical advice and actionable tips to enhance health, mobility, and performance.
• Originality: We strive to provide fresh perspectives and innovative ideas that set our content apart in the fitness and sports performance space.

Editorial Process

We follow a robust process to ensure all content meets our high standards:

1. Content Strategy Development: Our editorial team develops detailed briefs based on in-depth research into fitness trends, reader interests, and key challenges everyday athletes face.
2. Expert-Led Content Creation: We collaborate with knowledgeable writers who are passionate about improving our readers’ lives. Articles are carefully crafted to address specific goals and challenges.
3. Rigorous Editing and Fact-Checking: Our editors review every piece of content for accuracy, relevance, and adherence to our editorial standards. All facts are verified against trusted sources.
4. Visual Enhancement: Custom graphics and relevant images clarify key concepts and make content more engaging.
5. Final Review: A final editorial review ensures that all articles meet our standards before publication.

Style Guidelines

• Voice and Tone: Engaging, supportive, and professional. We aim to motivate readers while providing clear, actionable guidance.
• Formatting and Structure: Articles feature clear headings, concise paragraphs, and bulleted lists for readability.
• Terminology: We use industry-specific terms where appropriate and explain them to ensure accessibility for all readers.

Content Updates

We regularly update our content to reflect the latest industry standards and reader needs. Updates are informed by:

• Performance Metrics: Analysing how content performs to identify areas for improvement.
• Industry Developments: Incorporating new research, trends, and best practices in sports performance and fitness.
• Reader Feedback: Listening to our audience and adjusting based on their input.

Commitment to Transparency

We prioritise transparency in all content and recommendations. Strength Matters only endorses products and services that align with our values and meet our rigorous standards. Recommendations are based on thorough research and expert opinion.

Contact Us

For questions or feedback about our editorial standards, please email us at [email protected].

At Strength Matters, we are committed to delivering reliable, high-quality content that supports your fitness journey. Thank you for trusting us as your guide to moving, feeling, and performing better.