Our Mission
Where Strength Meets Life
At Strength Matters, we believe strength isn’t just about lifting weights or breaking records—it’s about creating a foundation for a long, fulfilling life. Our mission is to empower everyday athletes to move better, feel stronger, and perform at their best—in sport, work, and the moments that matter most.
Our Vision
Strength for Life, Built to Last
We envision a world where fitness goes beyond aesthetics, unlocking resilience, vitality, and longevity for everyone. Strength Matters stands for empowering people to thrive at every stage of life by embracing movement, health, and purpose.
Why We Exist
Strength That Changes Lives
Strength Matters was born out of a need to redefine fitness—not as a temporary fix, but as a lifelong foundation for health, vitality, and purpose. We believe that everyone deserves to move without pain, live without limits, and thrive in all areas of life.
BHAG
Our Big Hairy Audacious Goal
To transform the way the world views fitness and health, making strength, movement, and longevity the foundation for living life to the fullest. We aim to inspire a global movement where fitness isn’t about short-term results but about building a life that truly matters.
Our Tagline
“Made for Life”
This isn’t just a motto; it’s our promise. Everything we do is designed to help you build strength that lasts—physically, mentally, and emotionally.
Our Core Values
Humility
We stay grounded, embracing continuous learning and growth. Strength isn’t just measured in kilos—it’s shown in character.
Honesty
We value transparency, integrity, and trust. Our approach is built on real results and no shortcuts.
Excellence
We strive for the highest standards in everything we do, ensuring you get the best tools, guidance, and support to achieve your goals.
Our Promises
To Everyday Athletes
We’re here to guide you to move pain-free, recover smarter, and live an athletic lifestyle that goes the distance.
To Our Community
We foster a supportive, inclusive environment where strength and athleticism is celebrated in all its forms.
To the Future
We embrace innovation and sustainable practices to ensure our methods benefit not just individuals but generations to come.
The Strength Matters Method
Performance Meets Longevity
We focus on building a balanced foundation of strength, mobility, and resilience that keeps you performing at your best—for today and for the future. Our programs are tailored, science-driven, and built around your life.
Unity in Strength
Strength for All
At Strength Matters, fitness isn’t exclusive—it’s for everyone. Regardless of age, ability, race, gender, or background, we’re committed to building a community where everyone feels welcome, valued, and empowered to thrive.
Inclusivity is Our Foundation
We celebrate diversity in all its forms. Our mission is to create a space where everyone feels supported and inspired to achieve their goals, no matter their starting point. From personalised training programs to our inclusive coaching philosophy, we ensure that everyone has the tools and guidance they need to succeed.
Breaking Barriers, Together
Fitness should unite, not divide. That’s why we’re dedicated to removing barriers and fostering an environment where differences are embraced, strengths are celebrated, and everyone has the opportunity to excel.
A Personal Message from James Breese
A Personal Message from James Breese
Strength isn’t just about lifting weights—it’s about lifting yourself, your life, and those around you.
For me, Strength Matters is more than a business—it’s a mission to help everyday athletes like you move better, feel stronger, and perform at your best.
Whether you’re tackling life’s biggest challenges or pursuing your passions, I believe fitness is the key to unlocking your full potential.
I started this journey to overcome my own struggles and discover what true strength really means.
Today, I’m here to share everything I’ve learned, so you can live a life of purpose, resilience, and vitality.
Let’s make it happen—together.
– James Breese
Founder, Strength Matters