Who Is The Everyday Athlete?

In the U.S.A. and U.K., approximately 60% of all adults aged between 18-64 are completely sedentary. They do no intended exercise, have completely inactive jobs and spend more than 14 hours per day sitting on various types of chairs (sofas, office chairs, dining chairs, car seats, etc.). A further 20% of all adults do a little bit of daily movement, but not enough to maintain health.

The remaining 20% of all adults regularly exercise to an adequate degree. What does adequate mean? This differs slightly from one government organization to another, but generally, it’s quite a small amount of regular exercise. By this we mean, 30 minutes of brisk walking or jogging per day and some regular resistance training to help with strength and bone density.

According to the Oxford English dictionary, the definition of an athlete is, “A person who is proficient in sports and other forms of physical exercise.”

“The Everyday Athlete is a person who is proficient in their everyday physical activity and exercise regimen.”

If You Have A Body, You’re An Everyday Athlete.

The Everyday Athlete is someone who cares about his or her health enough to do something about it and has reached at least a very basic level of fitness. The Everyday Athlete is someone who regularly partakes in purposeful physical activity and/or has an active lifestyle and job. The Everyday Athlete has a degree of knowledge about how he or she should carry out an exercise regime.

The Everyday Athlete wants to be a: –

  • Better Mom
  • Better Dad
  • Better Golfer
  • Better Cyclist
  • Better Runner
  • Better Boss
  • Better Human Being

The Everyday Athlete wants to unleash their inner athlete and Strength Matters provides the system, process and blueprint to help you do just that.

The Everyday Athlete Manifesto

What Are People Saying About Strength Matters?

Hear it from real everyday athletes like yourself.

  • "The quality thought and attention to detail is second to none. The support and encouragement give you a little skip in your step, and the Nudge Coach app and Fitbot platform that are used make tracking and staying in touch so ridiculously easy it’s fail-proof".

    Saski Ford
    Saski Ford Everyday Athlete
  • "I have to say how impressed I am with the Strength Matters Online Coaching Program. I've been working with it consistently and have to say my results have only ever got better. This program has the support, guidance, and community that most online programs lack. There is a sense that these guys care about what I'm doing! Thank you guys, one happy client".

    John Withinshaw
    John Withinshaw Fitness Professional

Learn More About Strength Matters

The Strength Matters Process
The Strength Matters System Of Athletic Development

Get A Grip On Your Health & Fitness.

Schedule a free 60-minute meeting with a Strength Matters Professional to learn how your health & fitness plan or coaching career can benefit from the Strength Matters System.

Please know, this is NOT a high-pressure sales pitch. It’s just the simplest, best way for you to connect with a Strength Matters expert for a detailed overview of the system, the tools, and the process.

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