{"id":3015,"date":"2024-01-29T22:04:24","date_gmt":"2024-01-29T22:04:24","guid":{"rendered":"https:\/\/strengthmatters.com\/podcast\/?p=3015"},"modified":"2024-01-29T22:04:30","modified_gmt":"2024-01-29T22:04:30","slug":"how-to-market-your-gym-online-in-2024","status":"publish","type":"post","link":"https:\/\/strengthmatters.com\/podcast\/how-to-market-your-gym-online-in-2024\/","title":{"rendered":"How to Market Your Gym Online in 2024"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.buzzsprout.com\/2134534\/14396543-how-to-market-your-gym-online-in-2024.mp3?download=true\"><\/audio><\/figure>\n\n\n\n<p>Join James Breese, Josh Kennedy, and Andrew Wallis as they unravel a comprehensive framework to help fitness professionals thrive in the digital space and market your gym online.<\/p>\n\n\n\n<p>Whether you&#8217;re a seasoned marketer or just starting out, this episode is packed with invaluable insights and practical tips that will transform the way you approach online marketing for your gym. Tune in to discover the future of fitness marketing!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A good website clearly communicates who you are and what you do in three seconds.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Timeline Summary:<\/strong><\/h5>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"00\" data-seconds=\"06\">00:06<\/a><span>Introduction to Online Gym Marketing <\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"02\" data-seconds=\"39\">02:39<\/a><span>Essential Website Features <\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"05\" data-seconds=\"50\">05:50<\/a><span>Importance of Blogging <\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"07\" data-seconds=\"58\">07:58<\/a><span>Google Ads Strategy <\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"12\" data-seconds=\"41\">12:41<\/a><span>Social Media and Facebook Ads <\/span><\/span>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Key Takeaways:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Being Helpful is Key:<\/strong>&nbsp;In 2024, the focus of marketing is on being genuinely helpful to your audience.<\/li>\n\n\n\n<li><strong>Website as the Pillar:<\/strong>&nbsp;A fast-loading website with clear, actionable advice is crucial for attracting the right clientele.<\/li>\n\n\n\n<li><strong>Blogging for Authority:<\/strong>&nbsp;Regular, informative blogging is essential for establishing authority and improving Google rankings.<\/li>\n\n\n\n<li><strong>Google Ads for Visibility:<\/strong>&nbsp;Google Ads, though less clicked, play a significant role in increasing online visibility.<\/li>\n\n\n\n<li><strong>Layered Approach to Social Media:<\/strong>&nbsp;Organic social media should be used strategically to drive traffic to your website.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Websites and Links <strong>Mentioned<\/strong>:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/strengthmatters.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Strength Matters<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strengthmatters.com\/audit\" target=\"_blank\" rel=\"noreferrer noopener\">Free Website Audit<\/a><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Google Ads give you three bits of real estate on search results.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Social media is to make people aware you exist and to drive them somewhere else.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Show Your Support: Rate and Review Us!<br><br><\/strong>If you enjoyed today&#8217;s episode, please consider giving us a 5-star rating and a review on\u00a0<a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Apple Podcasts<\/strong><\/a>\u00a0or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!<\/p>\n\n\n\n<p><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Rate and Review us on Apple Podcasts<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join us as we unravel a comprehensive framework to help fitness professionals thrive in the digital space and market your gym online.<\/p>\n","protected":false},"author":3,"featured_media":3017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[7],"class_list":["post-3015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-training-and-nutrition-show","tag-sponsored"],"authors":[],"_links":{"self":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/3015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/comments?post=3015"}],"version-history":[{"count":2,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/3015\/revisions"}],"predecessor-version":[{"id":3018,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/3015\/revisions\/3018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media\/3017"}],"wp:attachment":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media?parent=3015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/categories?post=3015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/tags?post=3015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}