{"id":2978,"date":"2024-01-23T15:33:52","date_gmt":"2024-01-23T15:33:52","guid":{"rendered":"https:\/\/strengthmatters.com\/podcast\/?p=2978"},"modified":"2024-01-23T15:33:55","modified_gmt":"2024-01-23T15:33:55","slug":"personal-trainers-using-social-media","status":"publish","type":"post","link":"https:\/\/strengthmatters.com\/podcast\/personal-trainers-using-social-media\/","title":{"rendered":"How are Personal Trainers Using Social Media?"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.buzzsprout.com\/2134534\/14361098-how-are-personal-trainers-using-social-media.mp3?download=true\"><\/audio><\/figure>\n\n\n\n<p>How are personal trainers using social media? Dive into our latest podcast episode where James Breese and Andrew Wallis dissect the current landscape of social media for fitness professionals. <\/p>\n\n\n\n<p>Discover the pitfalls of Facebook advertising, the overuse of scripted content, and learn how to foster genuine connections with your audience. This episode is a goldmine for anyone looking to revamp their social media strategy and genuinely engage with their audience.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>In today&#8217;s climate, using social media effectively is more about authenticity than flashy edits.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Timeline Summary:<\/strong><\/h5>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"01\" data-seconds=\"06\">01:06<\/a><span>Flaws of Facebook Ads for Lead Generation<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"02\" data-seconds=\"04\">02:04<\/a><span>Overuse of Scripted, Edited Content<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"03\" data-seconds=\"28\">03:28<\/a><span>Emphasis on Authenticity and Connection<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"07\" data-seconds=\"31\">07:31<\/a><span>Combining Carousel Posts and Videos<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"09\" data-seconds=\"04\">09:04<\/a><span>Avoiding Scripted Videos, Embracing Directness<\/span><\/span>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Key Takeaways:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Misguided Facebook Advertising:<\/strong>&nbsp;Many personal trainers are ineffectively using Facebook ads, leading to poor quality leads and inadequate follow-up.<\/li>\n\n\n\n<li><strong>Scripted Content Overload:<\/strong>&nbsp;The overuse of scripted and edited videos is causing audience disengagement.<\/li>\n\n\n\n<li><strong>The Power of Authenticity:<\/strong>&nbsp;Authentic, one-take videos can create a stronger, more genuine connection with audiences.<\/li>\n\n\n\n<li><strong>Simplicity in Messaging:<\/strong>&nbsp;Short, direct answers to client questions in videos can be highly effective.<\/li>\n\n\n\n<li><strong>Balanced Content Strategy:<\/strong>&nbsp;A mix of video formats and carousel posts can cater to varying audience preferences.<\/li>\n\n\n\n<li><strong>Engagement through Personalization:<\/strong>&nbsp;Personalizing content to your audience&#8217;s interests and needs is crucial.<\/li>\n\n\n\n<li><strong>Evolution of Social Media Trends:<\/strong>&nbsp;Staying current with social media trends while maintaining authenticity is key for personal trainers in 2024.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Websites and Links Mentioned:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/strengthmatters.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Strength Matters<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/jamesbreese\/?hl=en\" rel=\"noreferrer noopener\" target=\"_blank\">James Breese Instagram<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/twitter.com\/_jamesbreese\" target=\"_blank\" rel=\"noreferrer noopener\">James Breese Twitter<\/a><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Your personality in content is what makes the penny drop for your audience.<\/p>\n<cite>Andrew Wallis<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Social media for fitness pros is about evolving with trends while staying genuine.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Show Your Support: Rate and Review Us!<br><br><\/strong>If you enjoyed today&#8217;s episode, please consider giving us a 5-star rating and a review on\u00a0<a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Apple Podcasts<\/strong><\/a>\u00a0or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!<\/p>\n\n\n\n<p><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Rate and Review us on Apple Podcasts<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the pitfalls of Facebook advertising, the overuse of scripted content, and learn how to foster genuine connections with your audience.<\/p>\n","protected":false},"author":1,"featured_media":2980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7],"class_list":["post-2978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-show","tag-sponsored"],"authors":[],"_links":{"self":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/comments?post=2978"}],"version-history":[{"count":2,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2978\/revisions"}],"predecessor-version":[{"id":2982,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2978\/revisions\/2982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media\/2980"}],"wp:attachment":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media?parent=2978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/categories?post=2978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/tags?post=2978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}