{"id":2900,"date":"2024-01-09T12:40:43","date_gmt":"2024-01-09T12:40:43","guid":{"rendered":"https:\/\/strengthmatters.com\/podcast\/?p=2900"},"modified":"2024-01-11T13:33:37","modified_gmt":"2024-01-11T13:33:37","slug":"whats-changing-with-strength-matters","status":"publish","type":"post","link":"https:\/\/strengthmatters.com\/podcast\/whats-changing-with-strength-matters\/","title":{"rendered":"What&#8217;s Changing with Strength Matters in 2024"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.buzzsprout.com\/2134534\/14277839-what-s-changing-with-strength-matters-in-2024.mp3?download=true\"><\/audio><\/figure>\n\n\n\n<p>In this episode, we dive into what\u2019s changing with Strength Matters in 2024. From expanding our digital presence to a strategic pivot in our business model, we\u2019re setting new trends in the fitness industry. <\/p>\n\n\n\n<p>Tune in as we reveal our innovative approach to coaching, our fresh focus on specific niches, and some insightful tips for health and fitness professionals. You don\u2019t want to miss these valuable insights that could redefine your approach to fitness and business in 2024!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Staying ahead of the curve is what Strength Matters is all about.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Timeline Summary:<\/strong><\/h5>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"00\" data-seconds=\"03\">00:03<\/a><span>Introduction to Changes in 2024<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"01\" data-seconds=\"15\">01:15<\/a><span>Trendsetting in Fitness Industry<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"02\" data-seconds=\"27\">02:27<\/a><span>Launch of Cricket Matters<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"04\" data-seconds=\"28\">04:28<\/a><span>Focus on Health & Fitness Professionals<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"06\" data-seconds=\"27\">06:27<\/a><span>Strategic Business Split<\/span><\/span>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Key Takeaways:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expanding Digital Presence:<\/strong>\u00a0Strength Matters will increase activity on social media platforms like Instagram and TikTok.<\/li>\n\n\n\n<li><strong>Innovative Niche Focus:<\/strong>\u00a0Introduction of \u2018Cricket Matters\u2019 targeting cricket players specifically.<\/li>\n\n\n\n<li><strong>Business Evolution:<\/strong>\u00a0Transition from primarily coaching everyday athletes to focusing on health and fitness professionals.<\/li>\n\n\n\n<li><strong>Organic Growth Importance:<\/strong>\u00a0Emphasizing the power of organic traffic and growth over paid advertising.<\/li>\n\n\n\n<li><strong>New Business Strategy:<\/strong>\u00a0Splitting into two arms \u2013 \u2018Cricket Matters\u2019 for coaching athletes and another for aiding fitness professionals with website strategy and SEO.<\/li>\n\n\n\n<li><strong>Continued Client Commitment:<\/strong>\u00a0Assurance to existing clients that they will continue to receive coaching and support.<\/li>\n\n\n\n<li><strong>Sharing Knowledge and Insights:<\/strong>\u00a0Plan to use \u2018Cricket Matters\u2019 as a live case study and to provide tips for fitness professionals, like email marketing in light of new laws.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Websites and Links Mentioned:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/strengthmatters.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Strength Matters<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/cricketmatters.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Cricket Matters<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/cricketmattershq\/\" rel=\"noreferrer noopener\" target=\"_blank\">Cricket Matters Instagram<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.tiktok.com\/@cricketmatters?lang=en\" rel=\"noreferrer noopener\" target=\"_blank\">Cricket Matters TikTok<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/channel\/UCfDfmv5Mo8y-vYsnd3FWt1w\" target=\"_blank\" rel=\"noreferrer noopener\">Cricket Matters YouTube<\/a><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Cricket Matters was born out of a passion and filled a niche beautifully.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We\u2019re splitting the company to better serve our specific audiences.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Show Your Support: Rate and Review Us!<br><br><\/strong>If you enjoyed today\u2019s episode, please consider giving us a 5-star rating and a review on\u00a0<a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Apple Podcasts<\/strong><\/a>\u00a0or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!<\/p>\n\n\n\n<p><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Rate and Review us on Apple Podcasts<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, we dive into the major changes coming to Strength Matters in 2024.<\/p>\n","protected":false},"author":1,"featured_media":2905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7],"class_list":["post-2900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-show","tag-sponsored"],"authors":[],"_links":{"self":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/comments?post=2900"}],"version-history":[{"count":4,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2900\/revisions"}],"predecessor-version":[{"id":2907,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2900\/revisions\/2907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media\/2905"}],"wp:attachment":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media?parent=2900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/categories?post=2900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/tags?post=2900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}