{"id":2900,"date":"2024-01-09T12:40:43","date_gmt":"2024-01-09T12:40:43","guid":{"rendered":"https:\/\/strengthmatters.com\/podcast\/?p=2900"},"modified":"2024-01-11T13:33:37","modified_gmt":"2024-01-11T13:33:37","slug":"whats-changing-with-strength-matters","status":"publish","type":"post","link":"https:\/\/strengthmatters.com\/podcast\/whats-changing-with-strength-matters\/","title":{"rendered":"What&#8217;s Changing with Strength Matters in 2024"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.buzzsprout.com\/2134534\/14277839-what-s-changing-with-strength-matters-in-2024.mp3?download=true\"><\/audio><\/figure>\n\n\n\n<p>In this episode, we dive into what&#8217;s changing with Strength Matters in 2024. From expanding our digital presence to a strategic pivot in our business model, we&#8217;re setting new trends in the fitness industry. <\/p>\n\n\n\n<p>Tune in as we reveal our innovative approach to coaching, our fresh focus on specific niches, and some insightful tips for health and fitness professionals. You don&#8217;t want to miss these valuable insights that could redefine your approach to fitness and business in 2024!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Staying ahead of the curve is what Strength Matters is all about.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Timeline Summary:<\/strong><\/h5>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"00\" data-seconds=\"03\">00:03<\/a><span>Introduction to Changes in 2024<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"01\" data-seconds=\"15\">01:15<\/a><span>Trendsetting in Fitness Industry<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"02\" data-seconds=\"27\">02:27<\/a><span>Launch of Cricket Matters<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"04\" data-seconds=\"28\">04:28<\/a><span>Focus on Health &amp; Fitness Professionals<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"06\" data-seconds=\"27\">06:27<\/a><span>Strategic Business Split<\/span><\/span>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Key Takeaways:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expanding Digital Presence:<\/strong>&nbsp;Strength Matters will increase activity on social media platforms like Instagram and TikTok.<\/li>\n\n\n\n<li><strong>Innovative Niche Focus:<\/strong>&nbsp;Introduction of &#8216;Cricket Matters&#8217; targeting cricket players specifically.<\/li>\n\n\n\n<li><strong>Business Evolution:<\/strong>&nbsp;Transition from primarily coaching everyday athletes to focusing on health and fitness professionals.<\/li>\n\n\n\n<li><strong>Organic Growth Importance:<\/strong>&nbsp;Emphasizing the power of organic traffic and growth over paid advertising.<\/li>\n\n\n\n<li><strong>New Business Strategy:<\/strong>&nbsp;Splitting into two arms \u2013 &#8216;Cricket Matters&#8217; for coaching athletes and another for aiding fitness professionals with website strategy and SEO.<\/li>\n\n\n\n<li><strong>Continued Client Commitment:<\/strong>&nbsp;Assurance to existing clients that they will continue to receive coaching and support.<\/li>\n\n\n\n<li><strong>Sharing Knowledge and Insights:<\/strong>&nbsp;Plan to use &#8216;Cricket Matters&#8217; as a live case study and to provide tips for fitness professionals, like email marketing in light of new laws.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Websites and Links Mentioned:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/strengthmatters.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Strength Matters<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/cricketmatters.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Cricket Matters<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/cricketmattershq\/\" rel=\"noreferrer noopener\" target=\"_blank\">Cricket Matters Instagram<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.tiktok.com\/@cricketmatters?lang=en\" rel=\"noreferrer noopener\" target=\"_blank\">Cricket Matters TikTok<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/channel\/UCfDfmv5Mo8y-vYsnd3FWt1w\" target=\"_blank\" rel=\"noreferrer noopener\">Cricket Matters YouTube<\/a><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Cricket Matters was born out of a passion and filled a niche beautifully.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We&#8217;re splitting the company to better serve our specific audiences.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Show Your Support: Rate and Review Us!<br><br><\/strong>If you enjoyed today&#8217;s episode, please consider giving us a 5-star rating and a review on\u00a0<a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Apple Podcasts<\/strong><\/a>\u00a0or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!<\/p>\n\n\n\n<p><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Rate and Review us on Apple Podcasts<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, we dive into the major changes coming to Strength Matters in 2024.<\/p>\n","protected":false},"author":1,"featured_media":2905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7],"class_list":["post-2900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-show","tag-sponsored"],"authors":[],"_links":{"self":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/comments?post=2900"}],"version-history":[{"count":4,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2900\/revisions"}],"predecessor-version":[{"id":2907,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2900\/revisions\/2907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media\/2905"}],"wp:attachment":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media?parent=2900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/categories?post=2900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/tags?post=2900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}