{"id":2892,"date":"2024-01-08T20:00:23","date_gmt":"2024-01-08T20:00:23","guid":{"rendered":"https:\/\/strengthmatters.com\/podcast\/?p=2892"},"modified":"2024-01-08T20:00:25","modified_gmt":"2024-01-08T20:00:25","slug":"business-books-for-personal-trainers","status":"publish","type":"post","link":"https:\/\/strengthmatters.com\/podcast\/business-books-for-personal-trainers\/","title":{"rendered":"Business Books Every Personal Trainer Must Have!"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.buzzsprout.com\/2134534\/14269654-business-books-every-personal-trainer-must-have.mp3?download=true\"><\/audio><\/figure>\n\n\n\n<p>We delve into the must-read business books for personal trainers. If you&#8217;re a fitness professional looking to elevate your business acumen, this episode is a treasure trove of insights and recommendations. <\/p>\n\n\n\n<p>Join us as we explore key books that have shaped successful fitness careers and can transform the way you approach your business.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Sales ladders are the backbone of customer journey.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Timeline Summary:<\/strong><\/h5>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"00\" data-seconds=\"22\">00:22<\/a><span>&#8220;They Ask, You Answer&#8221; by Marcus Sheridan<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"01\" data-seconds=\"45\">01:45<\/a><span>&#8220;The Go-Giver&#8221; by Bob Burg, John David Mann<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"02\" data-seconds=\"55\">02:55<\/a><span>&#8220;Marketing Made Simple&#8221; by Donald Miller<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"03\" data-seconds=\"41\">03:41<\/a><span>&#8220;Influence&#8221; by Robert Cialdini<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"05\" data-seconds=\"00\">05:00<\/a><span>&#8220;DotCom Secrets&#8221; by Russell Brunson<\/span><\/span>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>&nbsp;Key Takeaways:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>They Ask, You Answer<\/strong>: Andrew Wallis highlights the importance of creating content that answers common questions from clients, a strategy crucial for fitness professionals.<\/li>\n\n\n\n<li><strong>The Go-Giver<\/strong>: A parable that emphasizes the value of giving and building trust, aligning perfectly with the ethos of fitness professionals.<\/li>\n\n\n\n<li><strong>Marketing Made Simple<\/strong>: Donald Miller&#8217;s book offers a simple, effective framework for marketing, especially useful for those more skilled in fitness than business.<\/li>\n\n\n\n<li><strong>Influence<\/strong>: James Breese discusses the psychological aspects of marketing and persuasion, essential for understanding client behavior.<\/li>\n\n\n\n<li><strong>DotCom Secrets<\/strong>: Despite mixed feelings about ClickFunnels, the book&#8217;s insights into sales ladders and customer journey are invaluable.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Websites and Links Mentioned:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/strengthmatters.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Strength Matters<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strengthmatters.com\/audit\" target=\"_blank\" rel=\"noreferrer noopener\">Free Website Audit<\/a><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Marketing simplicity can be your business&#8217;s complexity solver.<\/p>\n<cite>Andrew Wallis<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Answering client questions isn&#8217;t just support, it&#8217;s smart marketing.<\/p>\n<cite>Andrew Wallis<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Show Your Support: Rate and Review Us!<br><br><\/strong>If you enjoyed today&#8217;s episode, please consider giving us a 5-star rating and a review on&nbsp;<a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Apple Podcasts<\/strong><\/a>&nbsp;or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!<\/p>\n\n\n\n<p><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Rate and Review us on Apple Podcasts<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join us as we explore key books that have shaped successful fitness careers and can transform the way you approach your business.<\/p>\n","protected":false},"author":1,"featured_media":2893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7],"class_list":["post-2892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-show","tag-sponsored"],"authors":[],"_links":{"self":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/comments?post=2892"}],"version-history":[{"count":2,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2892\/revisions"}],"predecessor-version":[{"id":2895,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2892\/revisions\/2895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media\/2893"}],"wp:attachment":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media?parent=2892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/categories?post=2892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/tags?post=2892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}