{"id":2800,"date":"2023-12-07T11:39:55","date_gmt":"2023-12-07T11:39:55","guid":{"rendered":"https:\/\/strengthmatters.com\/podcast\/?p=2800"},"modified":"2024-01-11T13:40:55","modified_gmt":"2024-01-11T13:40:55","slug":"should-personal-trainers-add-tiktok","status":"publish","type":"post","link":"https:\/\/strengthmatters.com\/podcast\/should-personal-trainers-add-tiktok\/","title":{"rendered":"Should Personal Trainers Add TikTok to their Marketing Strategy?"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.buzzsprout.com\/2134534\/14105672-should-personal-trainers-add-tiktok-to-their-marketing-strategy.mp3?download=true\"><\/audio><\/figure>\n\n\n\n<p>Today, we&#8217;re diving into a burning question for modern marketers and business owners: &#8220;Should Personal Trainers Add TikTok to Your Marketing Strategy?&#8221; Join us as James Breese, Josh Kennedy, and Andrew Wallis unravel the complexities of TikTok in marketing. <\/p>\n\n\n\n<p>Whether you&#8217;re a TikTok enthusiast or skeptical about its business potential, this episode is packed with real-world insights and strategies that could revolutionize your approach to digital marketing.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>TikTok&#8217;s lifespan is minutes. It&#8217;s about quick engagement.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Timeline Summary:<\/strong><\/h5>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"00\" data-seconds=\"15\">00:15<\/a><span>The Crucial Question: Is Your Audience on TikTok?<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"01\" data-seconds=\"00\">01:00<\/a><span>TikTok&#8217;s Short Lifespan &amp; Effort vs. Reward<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"02\" data-seconds=\"00\">02:00<\/a><span>Case Study: Gaining Clients Through TikTok<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"03\" data-seconds=\"00\">03:00<\/a><span>The Importance of Multi-Channel Marketing<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"04\" data-seconds=\"00\">04:00<\/a><span>Guiding Audience to Your Digital Home<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"07\" data-seconds=\"00\">07:00<\/a><span>Final Verdict: It Depends on Your Audience<\/span><\/span>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Key Takeaways:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Audience Presence:<\/strong>&nbsp;The decision to use TikTok hinges on whether your target audience is active on the platform.<\/li>\n\n\n\n<li><strong>Content Lifespan:<\/strong>&nbsp;TikTok content has a very short lifespan, demanding quick audience engagement.<\/li>\n\n\n\n<li><strong>Effort vs. Reward:<\/strong>&nbsp;High production values on TikTok mean significant effort, which may not always align with the returns, especially for service-based businesses.<\/li>\n\n\n\n<li><strong>Case Study Insights:<\/strong>&nbsp;A successful case study showed that TikTok can attract clients, but it&#8217;s part of a longer customer journey involving multiple platforms.<\/li>\n\n\n\n<li><strong>Multi-Channel Strategy:<\/strong>&nbsp;TikTok should complement an established presence on other platforms like websites, podcasts, and YouTube.<\/li>\n\n\n\n<li><strong>Building Trust:<\/strong>&nbsp;Use TikTok to direct potential clients to your website and email list, where you can build trust and deepen relationships.<\/li>\n\n\n\n<li><strong>Content Quality:<\/strong>&nbsp;Focus on quality over quantity in content creation to stand out among competitors.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Websites and Links Mentioned:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/strengthmatters.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Strength Matters<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strengthmatters.com\/audit\" target=\"_blank\" rel=\"noreferrer noopener\">Free Website Audit<\/a><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>It&#8217;s like the icing on the cake. It&#8217;s to draw a lot of eyeballs to your already established platform.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Quality content over quantity wins the game.<\/p>\n<cite>Andrew Wallis<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Show Your Support: Rate and Review Us!<br><br><\/strong>If you enjoyed today&#8217;s episode, please consider giving us a 5-star rating and a review on\u00a0<a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Apple Podcasts<\/strong><\/a>\u00a0or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!<\/p>\n\n\n\n<p><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Rate and Review us on Apple Podcasts<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, we&#8217;re diving into a burning question for modern marketers and business owners: &#8220;Should Personal Trainers Add TikTok to Your Marketing Strategy?&#8221; <\/p>\n","protected":false},"author":1,"featured_media":2801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7],"class_list":["post-2800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-show","tag-sponsored"],"authors":[],"_links":{"self":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/comments?post=2800"}],"version-history":[{"count":2,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2800\/revisions"}],"predecessor-version":[{"id":2804,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2800\/revisions\/2804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media\/2801"}],"wp:attachment":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media?parent=2800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/categories?post=2800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/tags?post=2800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}