{"id":2781,"date":"2023-12-05T14:02:18","date_gmt":"2023-12-05T14:02:18","guid":{"rendered":"https:\/\/strengthmatters.com\/podcast\/?p=2781"},"modified":"2024-01-11T13:41:22","modified_gmt":"2024-01-11T13:41:22","slug":"dont-mistake-follower-size-for-revenue","status":"publish","type":"post","link":"https:\/\/strengthmatters.com\/podcast\/dont-mistake-follower-size-for-revenue\/","title":{"rendered":"Don&#8217;t Mistake Follower Size for Revenue"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.buzzsprout.com\/2134534\/14091729-don-t-mistake-follower-size-for-revenue.mp3?download=true\"><\/audio><\/figure>\n\n\n\n<p>In this episode of the Strength Matters Podcast, join James Breese, Josh Kennedy and Andrew Wallis as they unravel the common misconception linking social media follower size for revenue and business success. <\/p>\n\n\n\n<p>This episode is a must-listen for fitness professionals looking to understand the true essence of building a sustainable business model, beyond the allure of social media fame.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Follower size does not equate to revenue or good business sense.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Timeline Summary:<\/strong><\/h5>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"00\" data-seconds=\"31\">00:31<\/a><span>Misconception of Follower Size and Revenue<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"03\" data-seconds=\"11\">03:11<\/a><span>Reality of Influencer Income<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"05\" data-seconds=\"00\">05:00<\/a><span>Speaker Circuit vs. Business Success<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"07\" data-seconds=\"12\">07:12<\/a><span>Overcoming Imposter Syndrome<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"09\" data-seconds=\"24\">09:24<\/a><span>Importance of a Solid Business Model<\/span><\/span>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Key Takeaways:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social Media vs. Real Income:<\/strong>&nbsp;A large following on platforms like Instagram doesn\u2019t necessarily equate to a successful business model or significant revenue.<\/li>\n\n\n\n<li><strong>Influencer Illusion:<\/strong>&nbsp;Many influencers with substantial follower counts struggle financially, relying on temporary promotions and lacking a sustainable business plan.<\/li>\n\n\n\n<li><strong>Speaker Circuit Realities:<\/strong>&nbsp;High-profile speakers at fitness conferences often face similar business challenges, lacking a robust model for consistent income.<\/li>\n\n\n\n<li><strong>Imposter Syndrome:<\/strong>&nbsp;Understanding the reality behind social media and public figures can help fitness professionals overcome imposter syndrome.<\/li>\n\n\n\n<li><strong>Business First:<\/strong>&nbsp;Establishing a solid, recurring revenue business model should be the priority before pursuing social media fame.<\/li>\n\n\n\n<li><strong>Client Focus:<\/strong>&nbsp;Remembering that in the fitness industry, clients are the heroes, and professionals are their guides, can lead to more authentic and successful business strategies.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Websites and Links Mentioned:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/strengthmatters.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Strength Matters<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strengthmatters.com\/audit\" target=\"_blank\" rel=\"noreferrer noopener\">Free Website Audit<\/a><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Being on the speaking circuit and speaking does not equate money.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Our clients are the heroes, we are the guides.<\/p>\n<cite>Andrew Wallis<\/cite><\/blockquote>\n\n\n\n<p><strong>Show Your Support: Rate and Review Us!<br><br><\/strong>If you enjoyed today&#8217;s episode, please consider giving us a 5-star rating and a review on&nbsp;<a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Apple Podcasts<\/strong><\/a>&nbsp;or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!<\/p>\n\n\n\n<p><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Rate and Review us on Apple Podcasts<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join James Breese, Josh Kennedy and Andrew Wallis as they unravel the common misconception linking social media follower count with business success. <\/p>\n","protected":false},"author":1,"featured_media":2782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7],"class_list":["post-2781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-show","tag-sponsored"],"authors":[],"_links":{"self":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/comments?post=2781"}],"version-history":[{"count":4,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2781\/revisions"}],"predecessor-version":[{"id":2789,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2781\/revisions\/2789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media\/2782"}],"wp:attachment":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media?parent=2781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/categories?post=2781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/tags?post=2781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}