{"id":2747,"date":"2023-11-29T13:58:11","date_gmt":"2023-11-29T13:58:11","guid":{"rendered":"https:\/\/strengthmatters.com\/podcast\/?p=2747"},"modified":"2023-11-29T13:58:14","modified_gmt":"2023-11-29T13:58:14","slug":"update-old-website-content","status":"publish","type":"post","link":"https:\/\/strengthmatters.com\/podcast\/update-old-website-content\/","title":{"rendered":"Why You Should Update Old Website Content"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.buzzsprout.com\/2134534\/14055151-why-you-should-update-and-remove-old-website-content.mp3?download=true\"><\/audio><\/figure>\n\n\n\n<p>Have you ever wondered why your website isn&#8217;t receiving the attention it should? In this episode, James, Josh and Andrew explore a vital but frequently neglected element of digital marketing: the importance to update old website content. <\/p>\n\n\n\n<p>They demystify the intricacies of Google rankings and offer actionable advice on how to refresh your website for optimal online visibility. If you&#8217;re eager to enhance your website&#8217;s prominence and draw in a larger audience, this episode is an essential listen!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Everyone focuses on creating new content&#8230; but you need to create content that people want to read.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Timeline Summary<\/strong>:<\/h5>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"00\" data-seconds=\"05\">00:05<\/a><span>Importance of Updating Website Content<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"01\" data-seconds=\"00\">01:00<\/a><span>Google&#8217;s Fresh Content Preference<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"03\" data-seconds=\"00\">03:00<\/a><span>Impact of Removing Old Content<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"06\" data-seconds=\"00\">06:00<\/a><span>Focusing Content on Target Audience<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"10\" data-seconds=\"00\">10:00<\/a><span>Frequency of Content Updates<\/span><\/span>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Key Takeaways:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Majority of Pages Get No Traffic:<\/strong>&nbsp;A staggering 94.3% of pages don&#8217;t get visitors from Google.<\/li>\n\n\n\n<li><strong>Freshness Matters:<\/strong>&nbsp;Google prioritizes fresh, relevant, and practical content.<\/li>\n\n\n\n<li><strong>Content as a Garden:<\/strong>&nbsp;Websites need regular updates, like gardens need tending.<\/li>\n\n\n\n<li><strong>Spring Cleaning Boosts Traffic:<\/strong>&nbsp;Strength Matters tripled their traffic by deleting 300 pages of outdated content.<\/li>\n\n\n\n<li><strong>Target Audience Focus:<\/strong>&nbsp;Tailoring content to your audience enhances relevance and search ranking.<\/li>\n\n\n\n<li><strong>Regular Updates are Crucial:<\/strong>&nbsp;Ideally update content every quarter, but at least once a year.<\/li>\n\n\n\n<li><strong>Weed Your Website Garden:<\/strong>&nbsp;Continuously refine and update content to stay relevant and visible.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Websites and Links Mentioned:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/strengthmatters.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Strength Matters<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strengthmatters.com\/audit\" target=\"_blank\" rel=\"noreferrer noopener\">Free Website Audit<\/a><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>You&#8217;ve got to serve timely content&#8230; update it constantly and consistently.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>If our content is still old and generic vanilla, non-topical content, then that can have an adverse effect.<\/p>\n<cite>Andrew Wallis<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Show Your Support: Rate and Review Us!<br><br><\/strong>If you enjoyed today&#8217;s episode, please consider giving us a 5-star rating and a review on\u00a0<a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Apple Podcasts<\/strong><\/a>\u00a0or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!<\/p>\n\n\n\n<p><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Rate and Review us on Apple Podcasts<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join James, Josh and Andrew as they look into a crucial, yet often overlooked aspect of digital marketing: the power of updating and removing old website content. <\/p>\n","protected":false},"author":1,"featured_media":2748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7],"class_list":["post-2747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-show","tag-sponsored"],"authors":[],"_links":{"self":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/comments?post=2747"}],"version-history":[{"count":4,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2747\/revisions"}],"predecessor-version":[{"id":2754,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2747\/revisions\/2754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media\/2748"}],"wp:attachment":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media?parent=2747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/categories?post=2747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/tags?post=2747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}