{"id":2542,"date":"2023-10-31T12:09:00","date_gmt":"2023-10-31T12:09:00","guid":{"rendered":"https:\/\/strengthmatters.com\/podcast\/?p=2542"},"modified":"2023-11-01T12:12:36","modified_gmt":"2023-11-01T12:12:36","slug":"how-to-run-a-fitness-website-audit","status":"publish","type":"post","link":"https:\/\/strengthmatters.com\/podcast\/how-to-run-a-fitness-website-audit\/","title":{"rendered":"How to Run a Fitness Website Audit"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.buzzsprout.com\/2134534\/13879609-how-to-run-a-fitness-website-audit.mp3?download=true\"><\/audio><\/figure>\n\n\n\n<p>Having a robust online presence is more crucial than ever, especially for fitness professionals aiming to stand out in a saturated market. James Breese, Josh Kennedy and Andrew Wallis delve deep into the intricacies of optimizing a fitness website, ensuring it not only captures attention but effectively converts visitors into loyal clients. <\/p>\n\n\n\n<p>Through their comprehensive discussion on fitness website audit, they shed light on common misconceptions, pitfalls, and actionable strategies that can transform a mere digital footprint into a powerful client magnet. <\/p>\n\n\n\n<p>Whether you&#8217;re a seasoned fitness professional or just starting out, understanding the nuances of a fitness website audit can be the game-changer in elevating your online visibility and business success. Join them as they unravel the roadmap to a high-performing fitness website.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Building a website is straightforward. The hard part is the technical side of things, to make it get found.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Timeline Summary:<\/h5>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"00\" data-seconds=\"16\">00:16<\/a><span>Defining a Fitness Website Audit.<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"01\" data-seconds=\"00\">01:00<\/a><span>The Importance of Website Visibility on Google.<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"02\" data-seconds=\"28\">02:28<\/a><span>Lifespan of Online Content.<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"06\" data-seconds=\"24\">06:24<\/a><span>Technical Aspects of a Website.<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"08\" data-seconds=\"20\">08:20<\/a><span>Search and Discoverability.<\/span><\/span>\n\n\n\n<h5 class=\"wp-block-heading\">Key Takeaways:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Technical Aspects<\/strong>: The foundation of your website. Tools like GTmetrix and Google PageSpeed can help gauge your site&#8217;s performance. Aim for an &#8216;A&#8217; grade on GTmetrix and above 90% on Google PageSpeed for desktop.<\/li>\n\n\n\n<li><strong>Search and Discoverability (SEO)<\/strong>: Ensure your website is discoverable. If your business isn&#8217;t showing up on Google when you search for relevant keywords, there&#8217;s a problem.<\/li>\n\n\n\n<li><strong>Content and User Experience<\/strong>: Your website should clearly convey what you do, who you serve, and what the visitor should do next within the first three seconds. Avoid clutter and ensure a clear call to action.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Websites and Links Mentioned:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.gtmetrix.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">GTmetrix<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" rel=\"noreferrer noopener\" target=\"_blank\">Google PageSpeed<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strengthmatters.com\/audit\" target=\"_blank\" rel=\"noreferrer noopener\">Strength Matters Audit<\/a><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>You have three seconds to make an impression on your website visitor.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>91% of web content does not get found by people on Google.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Show Your Support: Rate and Review Us!<br><br><\/strong>If you enjoyed today&#8217;s episode, please consider giving us a 5-star rating and a review on&nbsp;<a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Apple Podcasts<\/strong><\/a>&nbsp;or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!<\/p>\n\n\n\n<p><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Rate and Review us on Apple Podcasts<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>James Breese, Josh Kennedy and Andrew Wallis delve deep into the intricacies of optimizing a fitness website.<\/p>\n","protected":false},"author":1,"featured_media":2553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7],"class_list":["post-2542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-show","tag-sponsored"],"authors":[],"_links":{"self":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/comments?post=2542"}],"version-history":[{"count":7,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2542\/revisions"}],"predecessor-version":[{"id":2556,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2542\/revisions\/2556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media\/2553"}],"wp:attachment":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media?parent=2542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/categories?post=2542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/tags?post=2542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}