{"id":2534,"date":"2023-10-30T16:16:05","date_gmt":"2023-10-30T16:16:05","guid":{"rendered":"https:\/\/strengthmatters.com\/podcast\/?p=2534"},"modified":"2023-10-30T16:16:07","modified_gmt":"2023-10-30T16:16:07","slug":"professionalize-your-fitness-business","status":"publish","type":"post","link":"https:\/\/strengthmatters.com\/podcast\/professionalize-your-fitness-business\/","title":{"rendered":"How to Professionalize Your Fitness Business"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.buzzsprout.com\/2134534\/13871138-how-to-professionalize-your-fitness-business.mp3?download=true\"><\/audio><\/figure>\n\n\n\n<p>Ever felt like the fitness industry doesn&#8217;t get the respect it deserves? You&#8217;re not alone. Dive deep into this episode with James, Josh, and Andrew as they tackle the pressing issue of how to professionalize your fitness business. <\/p>\n\n\n\n<p>From personal anecdotes about being asked when they&#8217;ll get a &#8220;real job&#8221; to actionable strategies for elevating your fitness business, this episode is a goldmine for anyone passionate about fitness and eager to make a lasting impact. If you&#8217;ve ever grappled with the challenge of being perceived as just another &#8220;gym enthusiast&#8221; rather than a dedicated professional, this episode is for you.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Professionalize your business from top to bottom. And it starts with communication.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Timeline Summary:<\/h5>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"00\" data-seconds=\"05\">00:05<\/a><span>The Problem with the Fitness Industry&#8217;s Perception.<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"00\" data-seconds=\"41\">00:41<\/a><span>Personal Experiences with the &#8220;Real Job&#8221; Question.<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"03\" data-seconds=\"30\">03:30<\/a><span>The Issue of Regulation in the Fitness Industry.<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"04\" data-seconds=\"56\">04:56<\/a><span>The First Steps in Professionalizing Your Fitness Business.<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"06\" data-seconds=\"54\">06:54<\/a><span>The Importance of Core Messaging and Targeting.<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"09\" data-seconds=\"05\">09:05<\/a><span>The Significance of a Sales Framework.<\/span><\/span>\n\n\n\n<h5 class=\"wp-block-heading\">Key Takeaways:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Perception Problem:<\/strong>&nbsp;The fitness industry often isn&#8217;t viewed as a &#8220;real job&#8221; by outsiders.<\/li>\n\n\n\n<li><strong>Personal Experiences:<\/strong>&nbsp;Both James and Andrew share personal stories about being asked when they&#8217;ll get a &#8220;real job.&#8221;<\/li>\n\n\n\n<li><strong>Regulation Issues:<\/strong>&nbsp;The lack of strict regulations in the fitness industry can lead to a diluted perception of professionalism.<\/li>\n\n\n\n<li><strong>Professional Communication:<\/strong>&nbsp;Using professional emails and booking systems can elevate the perception of your business.<\/li>\n\n\n\n<li><strong>Core Messaging:<\/strong>&nbsp;Know your target audience and tailor your messaging to attract the right clients.<\/li>\n\n\n\n<li><strong>Sales Framework:<\/strong>&nbsp;Having a structured sales process can instill confidence in potential clients and streamline your operations.<\/li>\n\n\n\n<li><strong>Client-Centric Marketing:<\/strong>&nbsp;Remember, in your marketing, the client is the hero, not you.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Websites and Links Mentioned:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/strengthmatters.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Strength Matters<\/a><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The average lifespan of personal trainers is 18 months because they treat it as a hobby.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>If you go for everybody, you&#8217;ll hit nothing. Be specific and clear.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Show Your Support: Rate and Review Us!<\/strong><\/h5>\n\n\n\n<p>If you enjoyed today\u2019s episode, please consider giving us a 5-star rating and a review on&nbsp;<a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Apple Podcasts<\/strong><\/a>&nbsp;or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!<\/p>\n\n\n\n<p><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Rate and Review us on Apple Podcasts<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dive deep into this enlightening episode with James, Josh, and Andrew as they tackle the pressing issue of professionalism in the fitness world.<\/p>\n","protected":false},"author":1,"featured_media":2537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7],"class_list":["post-2534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-show","tag-sponsored"],"authors":[],"_links":{"self":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/comments?post=2534"}],"version-history":[{"count":4,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2534\/revisions"}],"predecessor-version":[{"id":2541,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2534\/revisions\/2541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media\/2537"}],"wp:attachment":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media?parent=2534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/categories?post=2534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/tags?post=2534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}