{"id":2332,"date":"2023-10-05T13:45:32","date_gmt":"2023-10-05T13:45:32","guid":{"rendered":"https:\/\/strengthmatters.com\/podcast\/?p=2332"},"modified":"2023-10-05T13:45:34","modified_gmt":"2023-10-05T13:45:34","slug":"mistakes-fit-pros-make-with-marketing","status":"publish","type":"post","link":"https:\/\/strengthmatters.com\/podcast\/mistakes-fit-pros-make-with-marketing\/","title":{"rendered":"The #1 Mistake Fit Pros Make with Their Marketing Strategy"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.buzzsprout.com\/2134534\/13720921-the-1-mistake-fit-pros-make-with-their-marketing-strategy.mp3?download=true\"><\/audio><\/figure>\n\n\n\n<p>In this episode, we dive deep into the mistakes fit pros make with marketing, and in particular, neglecting email marketing. <\/p>\n\n\n\n<p>We share insights on the importance of building an email list, the evolution of marketing strategies over the years, and how to leverage the power of email marketing effectively without being \u2018spammy\u2019.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Email marketing is like dating. It\u2019s about capturing someone\u2019s number to schedule a second date and build the relationship further.<\/p>\n<cite>\u2013 James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Timeline Summary<\/strong><\/h5>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"00\" data-seconds=\"45\">00:45<\/a><span>The Shift from Offline to Digital Marketing<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"02\" data-seconds=\"00\">02:00<\/a><span>Analogy: Email Marketing like Dating<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"03\" data-seconds=\"00\">03:00<\/a><span>The Pitfalls of Relying Solely on Social Media Followers<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"05\" data-seconds=\"00\">05:00<\/a><span>Nurturing your Email List for Continued Engagement<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"07\" data-seconds=\"00\">07:00<\/a><span>The Balance of Valuable Content and Sales Emails<\/span><\/span>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Detailed Breakdown<\/h5>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>The Evolution of Marketing:<\/strong>\u00a0Andrew Wallis explains how marketing transitioned from offline methods like flyers to a focus on building email lists in the digital realm.<\/li>\n\n\n\n<li><strong>The Power of Email Marketing:<\/strong>\u00a0James Breese highlights the importance of capturing email addresses to build relationships, likening it to the progression of dating.<\/li>\n\n\n\n<li><strong>The Misconception:<\/strong>\u00a0Some fitness professionals feel that email marketing might come across as \u2018spammy\u2019. However, the approach matters. Delivering consistent value is the key.<\/li>\n\n\n\n<li><strong>Balanced Approach:<\/strong>\u00a0For every seven value-laden emails, maybe send an eighth with a sales pitch. This ensures you remain a welcomed guest in your subscribers\u2019 inboxes.<\/li>\n\n\n\n<li><strong>Leverage the P.S. Section:<\/strong>\u00a0A subtle way to pitch your services, workshops, or programs without being too aggressive.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Websites and Links Mentioned<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/strengthmatters.com\/website\" rel=\"noreferrer noopener\" target=\"_blank\">Strength Matters<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/strengthmatters.com\/quiz\" target=\"_blank\" rel=\"noreferrer noopener\">Strength Matters Quiz<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Social media followers mean nothing. It\u2019s about engaged leads and building a relationship offline.<\/p>\n<cite>\u2013 James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>You want to be a wanted guest in their inbox, not an unwanted pest.<\/p>\n<cite>\u2013 James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Show Your Support: Rate and Review Us!<\/strong><\/h5>\n\n\n\n<p><strong><br><\/strong>If you enjoyed today\u2019s episode, please consider giving us a 5-star rating and a review on\u00a0<a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Apple Podcasts<\/strong><\/a>\u00a0or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!<br><\/p>\n\n\n\n<p><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Rate and Review us on Apple Podcasts<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, we dive deep into the number one mistake fitness professionals make with their marketing strategy: neglecting email marketing. <\/p>\n","protected":false},"author":1,"featured_media":2334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7],"class_list":["post-2332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-show","tag-sponsored"],"authors":[],"_links":{"self":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/comments?post=2332"}],"version-history":[{"count":3,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2332\/revisions"}],"predecessor-version":[{"id":2336,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2332\/revisions\/2336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media\/2334"}],"wp:attachment":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media?parent=2332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/categories?post=2332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/tags?post=2332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}