{"id":2332,"date":"2023-10-05T13:45:32","date_gmt":"2023-10-05T13:45:32","guid":{"rendered":"https:\/\/strengthmatters.com\/podcast\/?p=2332"},"modified":"2023-10-05T13:45:34","modified_gmt":"2023-10-05T13:45:34","slug":"mistakes-fit-pros-make-with-marketing","status":"publish","type":"post","link":"https:\/\/strengthmatters.com\/podcast\/mistakes-fit-pros-make-with-marketing\/","title":{"rendered":"The #1 Mistake Fit Pros Make with Their Marketing Strategy"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.buzzsprout.com\/2134534\/13720921-the-1-mistake-fit-pros-make-with-their-marketing-strategy.mp3?download=true\"><\/audio><\/figure>\n\n\n\n<p>In this episode, we dive deep into the mistakes fit pros make with marketing, and in particular, neglecting email marketing. <\/p>\n\n\n\n<p>We share insights on the importance of building an email list, the evolution of marketing strategies over the years, and how to leverage the power of email marketing effectively without being &#8216;spammy&#8217;.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Email marketing is like dating. It&#8217;s about capturing someone&#8217;s number to schedule a second date and build the relationship further.<\/p>\n<cite>&#8211; James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Timeline Summary<\/strong><\/h5>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"00\" data-seconds=\"45\">00:45<\/a><span>The Shift from Offline to Digital Marketing<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"02\" data-seconds=\"00\">02:00<\/a><span>Analogy: Email Marketing like Dating<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"03\" data-seconds=\"00\">03:00<\/a><span>The Pitfalls of Relying Solely on Social Media Followers<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"05\" data-seconds=\"00\">05:00<\/a><span>Nurturing your Email List for Continued Engagement<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"07\" data-seconds=\"00\">07:00<\/a><span>The Balance of Valuable Content and Sales Emails<\/span><\/span>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Detailed Breakdown<\/h5>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>The Evolution of Marketing:<\/strong>&nbsp;Andrew Wallis explains how marketing transitioned from offline methods like flyers to a focus on building email lists in the digital realm.<\/li>\n\n\n\n<li><strong>The Power of Email Marketing:<\/strong>&nbsp;James Breese highlights the importance of capturing email addresses to build relationships, likening it to the progression of dating.<\/li>\n\n\n\n<li><strong>The Misconception:<\/strong>&nbsp;Some fitness professionals feel that email marketing might come across as &#8216;spammy&#8217;. However, the approach matters. Delivering consistent value is the key.<\/li>\n\n\n\n<li><strong>Balanced Approach:<\/strong>&nbsp;For every seven value-laden emails, maybe send an eighth with a sales pitch. This ensures you remain a welcomed guest in your subscribers&#8217; inboxes.<\/li>\n\n\n\n<li><strong>Leverage the P.S. Section:<\/strong>&nbsp;A subtle way to pitch your services, workshops, or programs without being too aggressive.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Websites and Links Mentioned<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/strengthmatters.com\/website\" rel=\"noreferrer noopener\" target=\"_blank\">Strength Matters<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/strengthmatters.com\/quiz\" target=\"_blank\" rel=\"noreferrer noopener\">Strength Matters Quiz<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Social media followers mean nothing. It&#8217;s about engaged leads and building a relationship offline.<\/p>\n<cite>&#8211; James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>You want to be a wanted guest in their inbox, not an unwanted pest.<\/p>\n<cite>&#8211; James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Show Your Support: Rate and Review Us!<\/strong><\/h5>\n\n\n\n<p><strong><br><\/strong>If you enjoyed today&#8217;s episode, please consider giving us a 5-star rating and a review on&nbsp;<a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Apple Podcasts<\/strong><\/a>&nbsp;or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!<br><\/p>\n\n\n\n<p><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Rate and Review us on Apple Podcasts<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, we dive deep into the number one mistake fitness professionals make with their marketing strategy: neglecting email marketing. <\/p>\n","protected":false},"author":1,"featured_media":2334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7],"class_list":["post-2332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-show","tag-sponsored"],"authors":[],"_links":{"self":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/comments?post=2332"}],"version-history":[{"count":3,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2332\/revisions"}],"predecessor-version":[{"id":2336,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2332\/revisions\/2336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media\/2334"}],"wp:attachment":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media?parent=2332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/categories?post=2332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/tags?post=2332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}