{"id":2313,"date":"2023-10-02T21:26:08","date_gmt":"2023-10-02T21:26:08","guid":{"rendered":"https:\/\/strengthmatters.com\/podcast\/?p=2313"},"modified":"2023-10-02T21:27:02","modified_gmt":"2023-10-02T21:27:02","slug":"personal-training-pricing","status":"publish","type":"post","link":"https:\/\/strengthmatters.com\/podcast\/personal-training-pricing\/","title":{"rendered":"Why We Priced Our PT Sessions THIS Way: Behind the Scenes"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.buzzsprout.com\/2134534\/13698414-why-we-priced-our-pt-sessions-this-way-behind-the-scenes.mp3?download=true\"><\/audio><\/figure>\n\n\n\n<p><span style=\"color: rgb(102, 102, 102); font-family: lato, &quot;Helvetic Neue&quot;, Arial, san-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\">Dive into the intricate dynamics of personal training pricing with industry experts Josh Kennedy, James Breese, and Andrew Wallis. Have you ever pondered the rationale behind the pricing structures of PT sessions? <\/span><\/p>\n\n\n\n<p><span style=\"color: rgb(102, 102, 102); font-family: lato, &quot;Helvetic Neue&quot;, Arial, san-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\">This episode provides an in-depth analysis of the pricing methodologies employed by Strength Matters and Cricket Matters. Uncover the strategic reasoning, the comprehensive packages, and the inherent value within each price tier. For those serious about understanding the business intricacies of personal training, this episode is an imperative listen.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>There&#8217;s no money at the bottom. Straight away on value, I am distinguishing myself and my authority as a trainer when i charge more than my competitors.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Timeline Summary:<\/strong><\/h5>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"00\" data-seconds=\"05\">00:05<\/a><span>Introduction to the Topic of Personal Training Pricing<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"00\" data-seconds=\"22\">00:22<\/a><span>James Discusses the History of Strength Matters&#8217; Pricing<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"01\" data-seconds=\"02\">01:02<\/a><span>Strength Matters&#8217; Online Pricing Model Revealed<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"02\" data-seconds=\"05\">02:05<\/a><span>Three-Tiered Pricing Packages Explained<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"04\" data-seconds=\"04\">04:04<\/a><span>Andrew Emphasizes the Importance of Package-Based Pricing<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"06\" data-seconds=\"18\">06:18<\/a><span>James Breaks Down the Pricing for Cricket Matters<\/span><\/span>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Key Takeaways:<\/strong><\/h5>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Strength Matters&#8217; Pricing Evolution:<\/strong>&nbsp;From $79 to $997\/month, the team has experimented to find the sweet spot.<\/li>\n\n\n\n<li><strong>Online Coaching Pricing:<\/strong>&nbsp;$299\/month emerges as the optimal price point for client retention and value.<\/li>\n\n\n\n<li><strong>Three-tiered Pricing Packages:<\/strong>&nbsp;Kickstarter ($297\/12 weeks), Pro ($797\/12 weeks), and Pro Plus ($997\/12 weeks) cater to different client needs.<\/li>\n\n\n\n<li><strong>The Importance of Packages:<\/strong>&nbsp;Andrew stresses the need to focus on client goals rather than selling session packs.<\/li>\n\n\n\n<li><strong>Cricket Matters&#8217; Hybrid Approach:<\/strong>&nbsp;Combining in-person and online coaching, the pricing remains consistent with Strength Matters but offers more flexibility.<\/li>\n\n\n\n<li><strong>Determining Hourly Rates:<\/strong>\u00a0James emphasizes the importance of location and perceived value in setting hourly rates.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Websites and Resources Mentioned:&nbsp;<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/strengthmatters.com\/quiz\" target=\"_blank\" rel=\"noreferrer noopener\">Strength Matters Quiz<\/a><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Clients like session packs, but it&#8217;s not good. We&#8217;re not addressing their ultimate goals.<\/p>\n<cite>Andrew Wallis<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Show Your Support: Rate and Review Us!<\/strong><\/h5>\n\n\n\n<p>If you enjoyed today\u2019s episode, please consider giving us a 5-star rating and a review on&nbsp;<a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Apple Podcasts<\/strong><\/a>&nbsp;or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!<\/p>\n\n\n\n<p><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Rate and Review us on Apple Podcasts<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This episode provides an in-depth analysis of the pricing methodologies employed by Strength Matters and Cricket Matters.<\/p>\n","protected":false},"author":1,"featured_media":2314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7],"class_list":["post-2313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-show","tag-sponsored"],"authors":[],"_links":{"self":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/comments?post=2313"}],"version-history":[{"count":2,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2313\/revisions"}],"predecessor-version":[{"id":2316,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2313\/revisions\/2316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media\/2314"}],"wp:attachment":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media?parent=2313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/categories?post=2313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/tags?post=2313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}