{"id":2308,"date":"2023-09-29T17:10:19","date_gmt":"2023-09-29T17:10:19","guid":{"rendered":"https:\/\/strengthmatters.com\/podcast\/?p=2308"},"modified":"2023-09-29T17:11:00","modified_gmt":"2023-09-29T17:11:00","slug":"why-new-fitness-businesses-fail","status":"publish","type":"post","link":"https:\/\/strengthmatters.com\/podcast\/why-new-fitness-businesses-fail\/","title":{"rendered":"Why New Fitness Businesses Fail (And How We&#8217;re Avoiding It)"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.buzzsprout.com\/2134534\/13684115-why-most-new-fitness-businesses-fail-and-how-we-re-avoiding-it.mp3?download=true\"><\/audio><\/figure>\n\n\n\n<p>In today\u2019s episode, we dive deep into the challenging world of fitness businesses and why new fitness businesses fail. With the average lifespan of a personal trainer being a mere 18 months, we explore the pitfalls that lead to this startling statistic. <\/p>\n\n\n\n<p>Join Josh Kennedy, James Breese, and Andrew Wallis as they share their insights, experiences, and strategies to help you navigate the fitness industry and ensure your business thrives.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Find your niche; it\u2019s even more important in this day and age.<\/p>\n<cite>Josh Kennedy<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Timeline Summary:<\/strong><\/h5>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"00\" data-seconds=\"06\">00:06<\/a><span>The Startling Lifespan of a Personal Trainer<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"00\" data-seconds=\"36\">00:36<\/a><span>Common Pitfalls Trainers Face<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"01\" data-seconds=\"09\">01:09<\/a><span>The Basics Many Trainers Overlook<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"02\" data-seconds=\"03\">02:03<\/a><span>Introducing \u201cCricket Matters\u201d<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"04\" data-seconds=\"17\">04:17<\/a><span>The Power of TikTok for Engagement<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"05\" data-seconds=\"12\">05:12<\/a><span>Building a Website and Connecting with Google<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"06\" data-seconds=\"55\">06:55<\/a><span>The Transition to Blogging and Podcasting<\/span><\/span>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Key Takeaways:<\/strong><\/h5>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>The Pitfalls:<\/strong>\u00a0Many trainers, even if they survive the initial phase, struggle with client acquisition and retention. The root cause? Not having the basics in place.<\/li>\n\n\n\n<li><strong>Cricket Matters:<\/strong>\u00a0A fitness company aimed at cricketers. It identified a gap in the market and aimed to fill it.<\/li>\n\n\n\n<li><strong>Proof of Concept:<\/strong>\u00a0Before diving in, it\u2019s essential to test your concept. For Cricket Matters, this involved creating over 200 videos and gauging reactions.<\/li>\n\n\n\n<li><strong>Online Presence:<\/strong>\u00a0Building a simple website and optimizing it for local searches can be a game-changer.<\/li>\n\n\n\n<li><strong>Engagement:<\/strong>\u00a0Using platforms like TikTok can help in reaching a wider audience and validating your concept.<\/li>\n\n\n\n<li><strong>Blogging and Podcasting:<\/strong>\u00a0Repurposing content and targeting it to your niche audience can drive engagement and establish authority.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Websites and Links Mentioned:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/cricketmatters.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">CricketMatters.com<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/strengthmatters.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">StrengthMatters.com<\/a><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>People will only do business with those they know, like, and trust.<\/p>\n<cite>Andrew Wallis<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Show Your Support: Rate and Review Us!<\/strong><\/h5>\n\n\n\n<p>If you enjoyed today\u2019s episode, please consider giving us a 5-star rating and a review on\u00a0<a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Apple Podcasts<\/strong><\/a>\u00a0or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!<\/p>\n\n\n\n<p><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Rate and Review us on Apple Podcasts<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We dive deep into the challenging world of why new fitness businesses fail, and how we&#8217;re setting up Cricket Matters to succeed from the start.<\/p>\n","protected":false},"author":1,"featured_media":2309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7],"class_list":["post-2308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-show","tag-sponsored"],"authors":[],"_links":{"self":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/comments?post=2308"}],"version-history":[{"count":1,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2308\/revisions"}],"predecessor-version":[{"id":2310,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2308\/revisions\/2310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media\/2309"}],"wp:attachment":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media?parent=2308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/categories?post=2308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/tags?post=2308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}