{"id":2277,"date":"2023-09-21T12:00:00","date_gmt":"2023-09-21T12:00:00","guid":{"rendered":"https:\/\/strengthmatters.com\/podcast\/?p=2277"},"modified":"2023-09-20T16:24:57","modified_gmt":"2023-09-20T16:24:57","slug":"google-ads-for-fit-pros","status":"publish","type":"post","link":"https:\/\/strengthmatters.com\/podcast\/google-ads-for-fit-pros\/","title":{"rendered":"When Google Ads Go Wrong: A Cautionary Tale for Health and Fitness Pros"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.buzzsprout.com\/2134534\/13612615-when-google-ads-go-wrong-a-cautionary-tale-for-health-and-fitness-pros.mp3?download=true\"><\/audio><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Are you a health and fitness professional struggling to get the most out of your Google Ads? James, Andrew, and Josh dive deep into the pitfalls of Google Ads and share cautionary tales that could save you thousands. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn the three key factors you need to consider for a successful Google Ads campaign and avoid common mistakes that could cost you big time.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">It&#8217;s one thing pushing traffic to a website; it&#8217;s another thing completely understanding what the user intent is on that website and creating a landing page that converts for that traffic.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Timestamps<\/h5>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"00\" data-seconds=\"21\">00:21<\/a><span>The Tale of A Google Ads Nightmare<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"01\" data-seconds=\"50\">01:50<\/a><span>The Importance of User Intent<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"03\" data-seconds=\"45\">03:45<\/a><span>Three Key Factors for Google Ads Success<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"06\" data-seconds=\"03\">06:03<\/a><span>Andrew&#8217;s Costly Google Ads Experience<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"09\" data-seconds=\"09\">09:09<\/a><span>When to Start Google Ads<\/span><\/span>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Detailed Breakdown &amp; Key Takeaways<\/strong><\/h5>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Understanding User Intent:<\/strong>&nbsp;It&#8217;s not just about driving traffic to your website. You need to understand what the user is looking for and create a landing page that converts.<\/li>\n\n\n\n<li><strong>Three Key Factors:<\/strong>&nbsp;James outlines the three key factors to consider when using Google Ads: appropriate keywords, website speed, and compelling content with a call to action.<\/li>\n\n\n\n<li><strong>Tracking and Measuring:<\/strong>&nbsp;Andrew emphasizes the importance of tracking your marketing spend to avoid unexpected bills.<\/li>\n\n\n\n<li>When to Start Google Ads: Josh suggests that businesses should consider Google Ads when they are at the mid to high end of the &#8220;purple belt&#8221; in their business journey, according to the Black Belt Revenue Ladder.<\/li>\n\n\n\n<li><strong>Don&#8217;t Delegate Blindly:<\/strong>&nbsp;Both Andrew and Josh caution against blindly trusting ad agencies without understanding what they are doing.<\/li>\n\n\n\n<li><strong>Speed is Everything:<\/strong>&nbsp;In the current landscape, website speed can make or break your Google Ads campaign.<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Google Ads is like a slot machine. You&#8217;re putting money in and you can lose thousands if you don&#8217;t know what you&#8217;re doing.<\/p>\n<cite>James Breese<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Resources and Links Mentioned in the Show:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/my.strengthmatters.com\/getthesystem\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>The Strength Matters Training System<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/my.strengthmatters.com\/free-website-design\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Get A FREE Website for Personal Trainers with Strength Matters<\/strong><\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Show Your Support: Rate and Review Us!<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">If you enjoyed today\u2019s episode, please consider giving us a 5-star rating and a review on&nbsp;<a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Apple Podcasts<\/strong><\/a>&nbsp;or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/strength-matters\/id892406366\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Rate and Review us on Apple Podcasts<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, we dive into the intricacies of Google Ads, highlighting the challenges commonly faced by health and fitness pros when setting them up.<\/p>\n","protected":false},"author":1,"featured_media":2278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7],"class_list":["post-2277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-show","tag-sponsored"],"authors":[],"_links":{"self":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/comments?post=2277"}],"version-history":[{"count":4,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2277\/revisions"}],"predecessor-version":[{"id":2283,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/posts\/2277\/revisions\/2283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media\/2278"}],"wp:attachment":[{"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/media?parent=2277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/categories?post=2277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strengthmatters.com\/podcast\/wp-json\/wp\/v2\/tags?post=2277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}