Strength Matters

Want the Secret to Losing Weight and Keeping it Off for Life?

"New Book Shares The Nutrition Secrets of Wildly Successful Everyday Athletes to Help You Lose Weight, Get Stronger and Live Better..."

Get Instant Access to the Proven Step-by-Step Nutrition System That Has Helped Transform the Lives of Other Everyday Athletes Over 30, Just Like You!

Meet Strength Matters

Over the last 10 years we’ve coached thousands of clients in 100+ countries; educated nearly 10,000 health and fitness professionals; been featured in top publications; and consulted with the world's biggest companies.

What Results Can You Expect From Nutrition Over Thirty?

Meet Our 2020 and 2021 Members of the Year...

Before:

After:

Jeroen Westra - 2020 Member of the Year

“James and Josh inspired me to change my own approach to being a fitness coach. I love their take, so I’m stealing it for my own business! When it comes to getting involved with Strength Matters, my advice is go for it. They are so approachable, and they’ve changed my life. A basic chat about my challenges ultimately led to all the solutions. Give them a chance, send them an email, and see where it goes." 

Before:

After:

Amit Sharma - 2021 Member of the Year

““What I love about Strength Matters is it’s a complete plan, and you know that that plan is well researched. It works, and it’s worked for me. This is exactly what I told my wife before she joined Strength Matters. It’s worked for her too. I’m now much more comfortable being in the gym. Before that, even with over 10 years of experience working out, I’d be alone in the weights room and not know what the right thing was to do. I’ve also not been injured since joining. I'm incredibly happy that I moved to this." 

Attention: Everyday Athletes Over 30...

We've Uncovered A 'New Secret Nutrition Strategy' 
That Almost Nobody Knows About...

That has the ability to help you lose weight, AND keep it off, better and faster than anything else you’ve ever experienced!
From: James Breese
Cardiff, Wales

There is a big difference between following a diet...

...and having a nutrition system that is actually helping you lose weight (wouldn't you agree?).

As the founder and CEO of Strength Matters, I have a rare opportunity to see behind the scenes of hundreds of training plans, and diet plans, see what's working, and what's not working. 

Recently we analyzed over 1,000 clients, trying to find a pattern of what made some diets successful, while others flopped. 

As you can imagine, this was NOT a quick or easy process. 

We drew a lot of connections, but a lot of them ended up leading us into some big "dead ends..."

But then something cool happened... 

As We Kept Digging and Analyzing and Discussing, A Set Of Patterns Emerged...

And what we found shocked us! We found that it had almost NOTHING to do with:
  • What type of diet you followed...
  • ​What type of training you did...
  • What time of day you ate...
But instead, it had everything to do with your ability to:
  • Master the fundamentals of good health...
  • ​Understand how much food you ACTUALLY need... and why you might not be eating enough!
  • Know how long to stay in a calorie deficit (it's shorter than you think)...
  • ​Eradicate the term 'Cheat Day' from your vocabulary
  • ​Follow a proven system that will help you stay on track when the wheels fall off (which they will)

They Had Mastered The Art Of Good Health and Knowing Where to Start...

Many people get nervous when they hear the word "Diet..." because they feel they've tried every diet imaginable. 

"But James... I've tried every diet and they haven't worked..."

For those who are thinking that, I will let you into a little secret. It's not about WHAT diet you follow it's about THE SYSTEM you use to follow that diet.

Nutrition Over Thirty is a complete step-by-step blueprint showing you how to get results through nutrition like clockwork so you are able to get the same results too (for both yourself and your clients if you choose).

This Book is Going to Change the Way You Look at Nutrition Forever...

Most people start a diet and fail because they don’t have a system or the infrastructure in place to support them when things go wrong... 

... Harder still, they don't know what to do once they've finished dieting!

In fact it's easy to lose weight, keeping it off is the real hard part! That's why diets fail!

I've spent two years taking everything we had learned from our clients, and broke down what I found into the key secrets that will help you lose weight, and keep it off for life!

  • Nutrition Over Thirty will help you lose weight irrespective of what diet you follow...
  • ​Nutrition Over Thirty will show you what to do when you stop dieting 
  • Nutrition Over Thirty will teach you the nutrition skills you need to lose weight, get stronger, live better.
These "Nutrition Secrets" have been used to help every type of human you can dream of lose weight and get stronger:
  • ​Business Owners
  • ​Busy Professionals
  • ​Stay at Home Mom's and Dad's
  • ​Fitness Professionals
  • ​Shift Workers
  • ​Office Workers
  • ​Military Personnel 
  • ​Law Enforcement Officers 
  • ​Teachers
  • ​CEO's
If you are human, have a pulse, and finally want to lose weight, get stronger, and live better withOUT following a fad or restrictive diet, then you need these "Nutrition Secrets" right now!

When You Get This Best Selling Book... Here Are a Few of The Secrets You'll Discover...

Inside of Nutrition Over Thirty I will be sharing with you 17 secrets to help you lose weight, get stronger, and live better. 

Here's a sneak peek at what you'll discover inside of your copy of this new book: 

Part 1: Theory

  • ​Secret #1: Why Exercise Alone Will Not Help You Lose Body Fat
  • ​Secret #2: Choosing the Best Diet for You
  • ​Secret #3: Everything You Need to Know About Calories
  • ​Secret #4: To Count or Not to Count, That is the Question
  • ​Secret #5: Calorie Maintenance: The Most Important Calculation for Fat Loss
  • ​Secret #6: How to Find the Calorie Deficit that’s Right for You
  • ​Secret #7: Everything You Need to Know about Macronutrients
  • ​Secret #8: Calculating Your Macronutrient Intake
  • ​Secret #9: Why Food Quality Matters for Weight Loss
  • ​Secret #10: How Long Should You Stay in a Calorie Deficit?
  • ​Secret #11: Everything You Need to Know About Reverse Dieting

Part 2: Advanced Tactics

  • ​Secret #12: How to Get a Year-Round Beach Body Through Nutrition
  • ​Secret #13: Becoming Fat Adapted: Advanced Nutrition Strategies for Triathletes Over 30
  • ​Secret #14: Little Known Nutrition Secrets for Winter Sports Performance
  • ​Secret #15: Case Study: How to Lose the Last Few Pounds

Part 3: Sample Meal Plans

  • ​Secret #16: One-Week Sample Meal Plan for Men
  • ​Secret #17: One-Week Sample Meal Plan for Women

Click the Button Below...

I'd like to rush a copy of my brand new book to you, ASAP!

What You'll Get...

  • Instant Access to a 236 Page E-Book With Over 17 Nutritin Secrets
  • Discover our Exact Nutrition System that has Consistently Delivered Results for Even the Toughest of Everyday Athletes Over 30
  • Identify New Strategies and Insights that can Catapult Your Fitness and Nutrition Success

Some of Our Most 
Frequently Asked Questions

Is There A Guarantee?
Yes…all our products have a 30-day, no-questions-asked guarantee.

In other words, if you aren’t happy for any reason, just let us know and we’ll give you your money back. We don’t think it’ll come to that, but if you're even the least bit worried if this will work for you, then put your mind at ease.

You either get the results you want or you get your money back. It’s as simple as that!
How Long Will It Take To Arrive?
This is an e-book, which means you'll get your copy within a few minutes via email.
 Is This a Print Book? Or E-Book?
This is an e-book.
I'm a Beginner, Is This Book Suitable for Me?
This book is suitable for all abilities. Irrespective of ability, after reading a copy of Nutrition Over Thirty you will leave with the knowledge of how to structure and plan your very own nutrition program, to help you lose weight, get stronger, and live better.
Do I Have to Follow a Specific Diet?
No. We are nutritionally agnostic. It's about helping you find the right eating solution that works for you. And that is different for everybody.
How Often Do You Release New Books?
Quarterly. We do our best to share great new, high-quality content with you every quarter. It's why these books are only available each time for a limited run and availability. 
Why $149.95 $49.95?
If you’re thinking "$149.95 $49.95 is expensive for an e-book…what’s the catch?" Here are three reasons that should put your mind at ease:

1. $149.95 $49.95 puts this information within the reach of everyone…(And at $149.95 $49.95, you shouldn’t have to get approval to purchase your order). 

2. It's 5 x cheaper than a single month of online personal coaching with us. You'll have in your hands a fully-fledged nutrition program for life. This means a saving of over a 80% if you were to work with us directly for just one month ;)

3. It weeds out the freebie-seekers. We only want everyday athletes who are serious about their health & fitness who take action and see the value of investing in their health. In our experience charging this amount… gets rid of 99% of the time-wasters.

We believe that once you experience the work in his book, you'll want more and maybe…just maybe…you'll come back, buy more of our books and even possibly work with us in the online coaching program.

But that's it…

No fine print…no "hidden trials". 

Just the information you need and the results you want

Order Your Copy of 'Nutrition Over Thirty' For $149.95 JUST $49.95

This Book Will Make a Huge Difference to Your Life... FAST!

Why have I decided to share all these hard-earned secrets? Why don’t I just keep them for myself?

Here’s why…

I want to reach back in time to that guy (me) who couldn't run anymore and say, “Do this and you'll get so much better… so much faster!”

Now, obviously I can’t go back in time to help myself in the past, but I can help YOU. And that is why I’m talking to you right now - in this moment - here on this page.

Here are the secrets you need to finally make nutrition work for you and get the results you want. "Nutrition Over Thirty" is for anyone, no matter what your nutritional experience is, who wants to lose weight, get stronger, and live better.

Your Life is About to Change!

Here’s something else I want you to know. I sincerely want to help you!

Maybe money's tight… or maybe you don't believe in yourself. Or maybe you have a spouse or a partner who doesn't believe in you right now. And that’s okay. I believe in you and your desire to get fitter, stronger and lose weight… because you wouldn’t have read this far if you weren’t serious about making a change.

And because you’re serious, I want to do everything I can to put these nutrition secrets in your pocket... because I know they're going to work for you.

I want to give you this power... and all I want you to do is just cover the cost of the book. I just want you to pay so I know you're serious and that when you get this book, you'll open it, read it, and use it (because you got a few bucks of skin in the game).

So if you'll do that, I guarantee this book will change your life… just like learning what I’ll reveal to you in the pages of the book changed my life.

Now it's your turn to discover the secrets of 'Nutrition Over Thirty' - the nutrition secrets of people over thirty who want to lose weight, get stronger, and live better. 

These same secrets that made it possible for me to change my life (and the lives of the people we train and, sometimes, the one's that I'll never even meet).
Now, I know what you're probably thinking.

"I Don't Know How to Get My Nutrition Right (Or I Can't Afford a Personal Trainer)"

And that's exactly WHY you need to get your copy of Nutrition Over Thirty. 

If you knew exactly how to do Nutrition, you wouldn't need it. This book will show you exactly what to do to get your nutrition strategy right. 

And if you're nervous that you won't be able to apply what you learn... 

Don't worry, I show you dozens of different ways so that you can apply these secrets, so even if you have very little nutritional experience (or none at all) - These nutrition secrets will still work for you!

All you have to do is follow the simple step-by-step instructions I provide...

...All I ask you to do is to cover the cost of the book and pay $149.95 $49.95.

Oh, and in case you're wondering...

There is NO Catch!

I know there are some websites out there that offer you something cool, but then stick you into some program that charges your card every month.

This isn't one of them.

There's NO hidden "continuity program" - and in case you're wondering why I'm doing this...

Well, there are actually a few reasons...
  • ​It's my way of saying thank you for being a dedicated subscriber.
  • ​Because (unlike other "celebrity trainers" and "fitness influencers) who don't actually train people (I actually run a real training business)... so because of that, it doesn't hurt me to share with you my best nutrition stuff.​
  • ​I get another one of my products in your hands, and when you see how awesome it is, it should get you excited to buy other stuff from me in the future.
  • ​I'm kinda a show off... I'm not going to lie. I'm sick of people throwing out nutrition claims without any real proof to back it up. I think 99% of what is said online about nutrition is complete BS... so I thought it would be a breath of fresh air to publish the TRUTH, show the actual stats and #'s behind what we do, and well... honestly, I just want you to think I'm cool and know what I'm doing. :)

Time Is Of The Essence...

Here's why...

As I type this, we're only releasing this book for a limited time... and when the clock run's down... well, this offer is gone!
If this page is still here, then the offer is live. But I reserve the right to pull it down at any time.

Here Is My "You've Gotta Be Crazy" Guarantee

I 100% guarantee that you'll love this book, or after 30 days, if you still don't like it, I'll refund your money and let you keep the book anyway.

That's right. Just email me or contact our help desk and I'll give you back your money… no questions asked.

Sound fair?

Get Your Copy Today Order For $149.95 JUST $49.95

This Is Truly A Limited Offer, So Claim Your Copy Now Before They're All Gone...

Thanks for taking the time to read this letter and I hope you enjoy the book!

Thanks,
James Breese

P.S. In case you're one of those people (like me) who just skips to the end of the letter, here's the deal:

I'm going to send you our brand new e-book, "Nutrition Over Thirty: Nutrition Secrets of Wildly Successful Everyday Athletes to Help You Lose Weight, Get Stronger, and Live Better." (that retails at $149.95) for $49.95. 

There's no catch... no gimmicks... You will NOT be signing up for any "trial" to some monthly program or anything like that.

If fact, if you don't love the book - I'll even refund your costs (and you can keep the book).

So, Click the button below to get your copy now. You won't regret it.

James Breese - Strength Matters Founder

"Whether you're a complete beginner or an elite athlete, the first step is to find out where you are on your nutrition journey and follow a path that someone has walked before. When you purchase Nutrition Over Thirty you will get clear, actionable nutrition advice from a reliable, trustworthy source, so you can get the motivation, ideas and inspiration you need to get results too."
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