It may seem as if looking good in tight clothes or thousands of Instagram followers are the requirements for success as a fitness professional. However, nothing could be further from the truth. Long-term success in the fitness industry is not based just on how much education one has or the video clips that one posts on social media, but rather on the multiple skills that a fitness trainer accumulates over the course of a career.
Basic, job-specific skills like exercise program design are easy to learn, however there are more important skills such as the ability to communicate effectively, have empathy for clients, or a ‘can-do’ attitude to provide excellent service that can take years to develop.
Over the course of our careers, after many years of careful observation, one of the things that we’ve noticed is that it is not just the amount of education that sets one fitness professional apart from another, but is instead the level of service each one provides and how that makes a client feel during the workout experience.
In this episode, we talk to NASM Master trainers Wendy Batts and Ken Miller who share their long term secrets to being a successful personal trainer.
[04:41] What is NSAM?
[08:09] Fitness is Actually Simple
[17:07] The Love for Being a Trainer
[22:19] Can We Fix Everybody?
[40:56] Non-Negotiables in Training
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